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How Should Micro Garment Enterprises Start "Defending War"?

2012/12/7 21:05:00 17

Mini Clothing Defensive Battle Order Quantity

"P > the production workshop of a garment factory in Pinghu Economic Development Zone, Zhejiang Province, the workers are sewing down down jacket and jacket. Ji Ping, who is a pseudonym, is worried to tell reporters that" the order volume has dropped by about 15% this year. "

> a href= "//www.sjfzxm.com/pioneer/" > Ping Ping < /a > started in 1998 as a garment enterprise, mainly undertaking some processing orders. Now the factory has about 200 people, and this year's order decline is small enough for this small business to imagine.

this is not just the situation in Pinghu. The joint research and development group of Alibaba National Development Research Institute has also conducted a network survey of 2247 small and micro enterprises in the Yangtze River Delta region. It also shows that the reduction of orders at the current stage has become the most important factor affecting the operation of small and micro enterprises for the first time. In the past 6 months, the operation of nearly 70% small and micro enterprises in Yangtze River Delta has been affected by the decline of orders, and many enterprises are facing the situation of "no rice under the kitchen".

order less, profit less than /strong > /p >

Pinghu is China's "a href=" //www.sjfzxm.com/news/index_f.asp "dress less than /a" manufacturing city. There are thousands of large and small garment manufacturing enterprises, most of them are taking orders to produce, especially some foreign trade lists in the European and American markets. This year, the European American home economy has fallen sharply, causing these enterprises to suffer from the shrinking order.

according to Ji Ping, the reduction of orders to 15%~20% is the general situation of the clothing industry in Pinghu this year. The main reason is that the order price is too low to cause the order quantity to decline.

"It is not because the price of the order is depressed by the customer, but it is not up to the growth rate of our cost."

"the cost of staff in the first two years is 2500 yuan / month, which is already very high," said Ping Ping. But this year it has risen to 3500~4000 yuan / month, although the order price has increased by 2 yuan per piece, but the cost has increased by 5~10 yuan, so some of her list dare not accept it, and now she has to turn to develop some domestic list.

analysis of the above reports shows that the "old customer orders reduction and industry competition intensification" are two other reasons for the reduction of orders.

On the one hand, since the beginning of 2008, the economic environment in Europe and the United States has deteriorated, which has led to the worsening situation of many foreign trade sectors in China. In the past, many small and micro enterprises relying on foreign trade orders began to turn to domestic sales, which objectively made many small and micro enterprises feel that the overall industry competition intensified.

on the other hand, small and micro enterprises have narrow operating channels and insufficient market capacity. Therefore, it is very important for enterprises to maintain their old customers, and when the market environment is not good and the old customers' orders are reduced, the operation of small and micro enterprises will be greatly affected.

Less than P, the small and micro enterprises in the Yangtze River Delta failed to get rid of the fate of corporate profits.

Statistics show that small and micro enterprises in different industries have seen a large net profit decline, a total of 54.74% enterprises in the past 6 months net profit fell compared to 2011, only 15.22% of small and micro enterprises profits rose.

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Zheng Chenai, chairman of the Wenzhou clothing trade association, deeply felt this influence. His clothing and apparel industry was particularly developed in the Yangtze River Delta, involving a large number of small and micro enterprises, and many related foreign trade businesses, which were seriously affected by the external economic environment. P

The above survey shows that the proportion of net profit falling in garment industry in the Yangtze River Delta is more than 61.24%.

"shrink" heating /p >

Zhang Yan (a pseudonym) works in a garment company with a scale of about 1000 people in Zhejiang. Before that, she envied her little sister's work in another "larger scale and better efficiency" clothing company. However, during the first two years of the hot season, the boss turned the money to the PV industry, and did not expect the PV industry to decline at a draught, and the boss's funds were also among them.

no matter the decline of traditional industrial profits or the failure of investment in production and pformation, the lack of sufficient income to supplement the capital needs of enterprises, small and micro enterprises' perception of "lack of money" is increasingly obvious.

Out of caution or pessimism for the future, the small and micro enterprises that dare to refinance and invest in production have sharply reduced. In the Yangtze River Delta, a large number of small and micro enterprises are reluctant to do so, and more and more small and micro enterprises choose a more pragmatic way to shrink.

"contraction is sometimes inevitable." Zhang Yan said that the workers in these two years were very hard to find. 3 years ago, some 300~500 people's small businesses may now be around 100 people. The small factories that originally 100~200 people may be closed now.

Although Zhang Yan's own factory has an average monthly salary of around 3500 yuan, the recruitment of small businesses is better, but there are still difficulties.

this phenomenon is very common in the Yangtze River Delta region. The above research shows that the average operating rate of small and micro enterprises in the Yangtze River Delta in the past 6 months is 68.16%.

And other regional small and micro enterprises operating rate changes due to the larger differences in the industry, in the Yangtze River Delta, no matter what kind of industry, small and micro enterprises operating rate has declined, covering enterprises than the list is more than 40%.

This also shows that the recession of the economic environment is spreading to small and micro enterprises, and active or passive contraction of production and reduction has become a common phenomenon in small and micro enterprises.

and the other is that small and micro enterprises show a very cautious attitude towards financing.

The above report shows that only 33.78% of the small and micro enterprises in the Yangtze River Delta currently have financing needs, which is much lower than that of the 61.65% in the Bohai rim and 72.92% in the central and western regions.

Compared with previous research on small and micro enterprises in Zhejiang, 63% of small businesses have real financing needs. Over the past year, the financing intention of small and micro enterprises in Yangtze River Delta has declined significantly.

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--EndFragment--! Many small and micro entrepreneurs think that this kind of environment is not easy to borrow money, not to mention that throwing money into the enterprise may not bring about a change, but also a large amount of liabilities and greater risks. It is evident that the market environment has not been improved for a long time, which obviously inhibits the willingness of small and micro enterprises to expand production and continue to invest. Small and micro enterprises are unwilling or unwilling to continue to invest in financing costs.

< < a href= > //www.sjfzxm.com/news/index_cj.asp > > financing > /a > difficult > to "financing fear" /p >

even though it has been almost 1 years since last year's Wenzhou entrepreneur's running road incident, Zheng Chenai still felt the credit tension of the whole city.

In 2011, there was an unprecedented shock in the field of private lending in China. In Wenzhou, the owners of private enterprises were in a rush, and the Ordos real estate companies committed suicide. Jiangsu Sihong "BMW township" usury broke down, Henan Anyang was caught in an illegal financing whirlpool, and the Xiamen guarantee industry burst its capital chain.

"now is not" financing difficulty ", but" financing fear ".

At the 2012 SME development forum sponsored by first financial broadcasting, Zheng Chenai said.

in the past 6 months, the proportion of enterprises affected by small or micro businesses is 23.90%, though the proportion of enterprises affected by capital shortage or tension is less. But another factor that affects the operation of enterprises and related to money is even more troublesome for small and micro enterprises.

Although the upstream and downstream arrears are the most common form of capital operation for small and micro enterprises in China, the proportion of small and micro enterprises that affect customers' business in the past 6 months has reached 30.75%. This also shows that there are serious problems in the capital chain.

small and medium-sized enterprises really lack money? "On the surface is lack of money, in fact, lack of profits."

Wei Guo Wang, deputy director of Yangpu District finance office in Shanghai, believes that this is also one of the reasons why banks are unwilling to lend money. On the other hand, there are various kinds of management irregularities, including financial statements and tax issues. It is difficult for others to see the true operation of enterprises.

some enterprises also want to be bigger in the early stage, which leads to indiscreet investment.

Take steel trade as an example. Last year, steel trade loans were about 190000000000, but in fact, the total volume of pactions was only 200 billion, that is to say, a considerable portion of the funds were invested in other industries. This short loan and long throw method has no problems in the economic rise period, but once the economy is down, it is very likely that all of them will die together.

for the problem of enterprise financing, Ma Zian, chairman of the complete set of Limited by Share Ltd of Shanghai Sifang boiler group, once had a lot of headaches. Later, he realized that there were 2 main risks of banks' reluctance to lend loans to SMEs, which was not pparent and sustainable.

> "wine is also afraid of deep alley". Ma Zian found that he must prove his sustainability and development prospects through his own efforts. So he applied to the government for certification of small and medium technology enterprises through his own patent. During this process, some family members came to know the Sifang boiler and decided to invest in it through due diligence.

However, Ma Zian did not expect the good thing to come. With the venture capital entering, after that, a small and medium-sized banking department of a bank came to take the initiative to ask for loans.

"indeed, you have to see the prospect and hope for the development of the bank."

The founder and CEO Zhou Han of Rong Dao network said that some small and micro enterprises believed that they could successfully borrow money from collateral. In fact, banks were least willing to become pawnshops.

He founded the fusion road network is a financing loan docking platform, saw a lot of small and medium enterprises looking for financing to find a case of relationship, "small and medium-sized enterprises are facing difficulties in loans, from their own point of view, to solve the dual management from internal management to development strategy."

on the other hand, the financing of small and medium-sized enterprises has the characteristics of "short and frequent". Zhou Han suggested that it should be pre credit and get a reserve credit from the bank. Even when your money is in urgent need, even if your qualification is good, you will need some approval and communication time, which will often miss the market opportunity.