In Order To Cater For The Needs Of Sports People, Lululemon Should Do Beauty Care.

Lululemon, a famous Canadian sportswear retailer, has recently entered the beauty and personal care industry.

It is reported that Lululemon has launched a beauty and body care product line called "selfcare" to provide moisturizing cream, balsam and dry cleaning shampoo for sports people.

The products emphasize natural ingredients, without animal fat, preservative and sulphate.

As a leisure sporting goods retailer, Lululemon also fully considered the needs of the sports population when designing a protective product.

For example, in packaging and functionality, it is designed according to the needs of athletes.

In the future, Lululemon plans to continue to expand this product line through cooperation with more sport friendly care brands.

In addition, Lululemon opened its first store in Amsterdam, Holland last month.

The store is located in the historic Nine block (Ninth Streets), covering an area of 235 square meters. It sells the latest Lululemon series of men and women. There are studios and interactive areas on the first floor, with a garden for guests to rest afterwards.

The Amsterdam store also has a dedicated sports coaching team to help guests explore local yoga studios, find the best running routes and food destinations.

In a studio on the top floor, there is also a free yoga and fitness course every week, hosted by the local ambassador Lululemon, including yoga instructor Daphne Koken and Pim Goedhart.

For a long time, Lululemon has been investing in some stores to make them the local community activity centers.

Lululemon has opened a series of "Locals" concept stores, including Philadelphia, Pennsylvania, Fort Collins, Colorado and Oregon Bend.

Lululemon released key financial data in fiscal year 2018 in March. Due to the excellent performance of online and Chinese markets, the group's fourth quarter sales and profits exceeded analysts' expectations, and sales in fiscal 2018 increased 24% to $3 billion 300 million over the same period last year.

With constant exchange rate, net sales in the first quarter of this fiscal year are expected to be between $740 million and $750 million, a double-digit increase in sales.

Diluted earnings per share are expected to be between $0.68 and $0.70 this quarter.

At constant exchange rates, net sales in the fiscal year will be between $3 billion 700 million and $3 billion 740 million, which is also a low two digit growth over sales growth.

It is estimated that annual earnings per share will be between $4.48 and $4.55.