Fragrance Floating 2018 Revenue 3 Billion 251 Million Yuan, An Increase Of 23.13% Over The Same Period

The cup of milk tea brand fragrance floating 2018 released the annual performance report.

The report shows that in 2018, the company realized 3 billion 251 million yuan of operating income, an increase of 23.13% over the same period last year, and realized a net profit of 315 million yuan attributable to shareholders of the parent company, an increase of 17.53% over the same period last year.

Major accounting data and financial indicators in recent 3 years

It is understood that the main business of Limited by Share Ltd is the development, production and sale of milk tea products. Its main products are "fragrant floating" brand cup milk tea, "MECO honey Valley" brand juice tea, and "MECO milk tea" and "Lan Fang Yuan" liquid milk tea.

According to the data provided by AC Nielsen, in the year of 2018, the market share of sweet tea in the domestic cup was 63.1%, an increase of 0.9 percentage points over the previous year.

The report shows that the sales income of cup milk tea has a more obvious seasonal characteristics. The fourth quarter to the first quarter of next year is the peak season for production and sales of the company, and other seasons belong to the off-season.

To cope with the situation, Xiang Yu launched the liquid milk tea product in 2017. In 2018, the three flavored MECO honey Valley juice tea series was introduced to drink and make up and smooth the seasonal fluctuation of the company's business.

Major accounting data for the reporting period

According to the report, in addition to optimizing the layout of products, the company is continuing to improve its high permeability channel network construction.

Combined with the marketing strategy of "dealer integration", we should further promote the "three specialties" mode (exclusive, full-time and special) to improve the efficiency of channel operation.

In addition, the implementation of the "three links" policy in different regions, namely village village, town link and county and county level, also helps enterprises to further penetrate the important county level market and ensure the scale of revenue.

It is reported that the Limited by Share Ltd mainly adopts the distribution mode, and through the electricity supplier to achieve interactive sales with consumers, the sales of e-commerce mode is growing rapidly, but in general, the proportion of sales through e-commerce channels is still small.

In 2018, the first attempt to expand overseas markets through self operated exports was initially launched into more than 10 countries and regions, including the United States, Canada, France, Italy, Australia and Singapore.