Your Jordan Is Coming! Eighth Flagship Stores Nationwide, AIR JORDAN 1-32 Generation.

August 24th

First in Zhejiang

stay

This is the mainland area.

Also

Pictures from the Internet

In terms of store design, this Jordan flagship store is ingenious.

The corridor bridge connected to the floor is exclusively customized by the illustrator for Hangzhou, with a wall showing it.

This is the flagship store.

Pictures from the Internet

In addition, there is another store.

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For everyone to buy customized T-shirts when choosing.

Moreover, the latest and most complete series of products in Zhejiang are displayed in nearly 1000 square meters. The first floor is for men and two for women and children.

It is understood that, according to the financial year 2017 financial year released by Jordan parent company, in the 2017 fiscal year, the total revenue of Nike group increased by 6% to 34 billion 400 million US dollars in.

Although this earnings report has not yet disclosed the total income of Jordan, if the Jordan brand President Miller said, the revenue growth of Jordan in fiscal year 2017 will reach 9%, which will exceed the annual growth rate of Nike group. In other words, the income of Jordan2017 will reach 3 billion 1 million in the fiscal year.

In fiscal year 2016, the total income of Jordan was US $2 billion 753 million; in fiscal year 2015, this figure was US $2 billion 329 million.

In the past year, Jordan has obviously speeded up its globalization. It has opened 7 flagship stores in Chicago, New York, Toronto and other cities, and also landed for the first time in Western Europe, and opened the flagship store to Paris, France.

Greater China is its new store area. Hongkong, Chengdu, Taipei, Beijing and Hangzhou have ushered in their Jordan flagship store.

Up to now, there are eight flagship stores in mainland China.

It is equally important to tell a good story about China when it comes to the Chinese market.

In 2015, the Jordan brand made exclusive advertising in the Greater China region, "winning the moment", conveying the spirit of "win by me" to young fans and consumer groups.

In addition, the design of the store is also integrated with the local characteristic culture, and every store's design has joined the unique elements of the local city.