Lang Xianping: E-Commerce Is The Shortcut For Modern Circulation Development.

November 17th, famous economist Lang Xianping China's manufacturing industry must change its position in the low end of the industrial chain and low profit. It must strive for the high profit sector in the concept of big logistics, and the new industry. Electronic Commerce It is one way out.

"Why can't Chinese manufacturing be able to withstand pressure? Why does China continue to be the poorest country in the long run? Because we control the most important part of the value chain, and the inevitable result is a natural environment that is dug up and used up, and the helplessness of exploiting labor." Lang Xianping said.

Take the Bobbi doll produced in Zhejiang as an example. Lang Xianping analysis pointed out that the factory price of Bobbi was $1, and that of WAL-MART was $nine point nine. How to create nine dollars in the middle? This creation process is the concept of large logistics, including the following six parts: first, product design; second raw material procurement; third storage and transportation; fourth order processing; fifth wholesale business; sixth terminal retail.

In view of the six blocks in the modern circulation, Chinese enterprises only occupy the "one" of the entire industrial chain, while the European and American countries have controlled the "six" status of the entire industrial chain. How can Chinese enterprises have the opportunity to take advantage of the other six sectors?

Lang Xianping has been paying much attention to the breakout of manufacturing and retailing recently. In December 3rd, he will also attend the 2010 wok China online retail annual meeting held in Chengdu. According to the arrangement of the organizing committee, Lang Xianping will interact with today's capital President Xu Xin, chief executive Chen Xianbao, China new egg net President Gu Jianxing, etc.

According to public information, the annual meeting will be hosted by the billion power network and the Chengdu Municipal People's government and the Sichuan Provincial Department of Commerce. China Unicom and China UnionPay co sponsored the Chengdu Business Bureau and Chengdu E-Commerce Association. The meeting will be held on December 3rd -4 at the jiaozi convention center of Chengdu NEW century Convention and Exhibition Center. According to the organizing committee, as far as it is concerned, more than more than 300 online retailers, more than 400 traditional manufacturing industries, traditional retail / logistics companies and traditional brand enterprises, including Jingdong mall, Dangdang, Dang Ke Cheng, red children, Mcglaughlin, Lok Kok, Taobao mall, Yintai, Alipay, new egg, Yintai, Mai Bao, Fang grass, lemon green tea, Lining, Anta, BELLE, sirloin, Yunnan Baiyao, happy people, home express, downwind, Xidan shopping mall, Wangfujing, Gome, Suning, etc.

Lang Xianping believes that in most traditional labor intensive industries, the most efficient way out for China's manufacturing industry is not simply to promote industrial appreciation, but to accelerate the efficiency of modern circulation and establish a terminal pricing channel through the establishment of e-commerce and information systems.

"Spain's ZARA, due to the establishment of an applicable information system, has only a short span of ten days from production in Spain to China, which is in sharp contrast to the 180 days of similar enterprises in China. If you watch "currency battle", you will be shocked. If Taobao Apple phone quotes will surprise you, then you are too timid. Chinese enterprises should learn to use information system to reduce the circulation links in the industrial chain and enhance the speed of modern circulation. This is the second time since Lang Xianping's fourth annual online retail annual meeting about the change in e-commerce made in China.

E-commerce expert Gong Wenxiang also pointed out that Chinese manufacturing enterprises gradually realized the promotion through e-commerce. Modern logistics The necessity. Before 2010, most of the traditional business owners thought that e-commerce could be done, but they did not really take action. By the year 2010, the situation has changed, such as BELLE and other well-known domestic brands, and even created a brand that specializes in online sales. Enterprises without official B2C mall have set up e-commerce department to manage online retail business. "There are 20 people in the e-commerce Department of the seven wolves. The former strategy is to sell stocks, and now we mainly consider selling new products, which indicates that e-commerce is one of the main battlefields of traditional enterprises."