The Nineteenth West Lake Expo And The Eighteenth China International Silk Expo Press Conference Were Held In Shanghai.

In September 27th, the nineteenth Western Conference.

The press conference was held in Shanghai financial information center.

Mr. Xie Shuangcheng, vice mayor of the Hangzhou municipal government; Mr. Qiu Jianping, director of the West Bo Office of Hangzhou; Mr. Ji Lude, Secretary General of the Shanghai Exhibition Industry Association; Mr. Xu Cheng, Secretary General of the exhibition Federation of the Yangtze River Delta; Mr. Ye Guobiao, general manager of China financial information Center; Mr. Hu Hongwei, deputy editor in chief of the news network; Mr. Dong Guitao, President and director of Alibaba group; Mr. Pan Jianjun, chairman of the International Conference and exhibition of miroland, and representatives of other organizers of the Expo held at the same time.

The meeting was chaired by Hui Xiuqin, deputy director of the Hangzhou Municipal Office of Western Bloomberg.

Mr. Qiu Jianping, director of the Hangzhou West office, first made a speech and introduced the preparatory work of the Western Conference, and stressed that the project of cultural and creative projects should be done to further enhance the cultural soft power.

The 2017 China International Silk Fair, 2017 China Hangzhou cultural and Creative Industry Expo, 2017 Hangzhou Asia Design Management Forum, Asia life Innovation Exhibition, 2017 arts and crafts fair, fifth (2017) China international chess culture exposition, Twentieth (2017) West Lake art fair and other projects will promote cultural exchanges at home and abroad, create an important city for international exchange of Oriental culture, and show the unique flavor of "historical and cultural city" and "Oriental quality city".

After that, Miao Lent, chairman of the international exhibition and Exhibition director of the China International Silk Fair, introduced Mr. Pan Jianjun, the chief curator of the 2017 China International Silk Fair, for the eighteenth China International Silk Fair.

Mr. Pan Jianjun said that this year's exhibition will focus on two key points: one is the "industry event" and the other is "exhibition".

Experience.

Industry events are divided into four parts: the first sector is international exchange.

In compliance with the "G20" conference, we made the "Silk Road" international silk forum in the same period this year. We gathered the silk industry management departments from nearly 20 countries such as France and Italy to participate in the conference with the famous international silk famous enterprises such as the French Hermes group and the Italy group. It fully embodies the concept of world silk viewing China and Chinese silk viewing Hangzhou.

The second sector is the release of new products.

Over the past few years, the silk Expo has been emphasizing the release of new silk brands. This year, our new product launches are divided into three categories: first,

Different companies show his new silk design products.

The second is to hold the "tie tie Cup" silk flower design competition.

The third is to hold the "golden Fuchun Cup" silk wedding dress design competition.

The third sector is marketing.

This year we focus on building a professional lecture hall for new silk retail, promoting the whole industry.

We also have a single product docking meeting for silk women's clothing, so that sales terminals can see products through retail channels.

The fourth sector is discussion in the industry.

During the same period, professional activities such as "international silk Sustainable Development Forum" and "Silk inspection seminar" will be held.

The second focus of this year's silk Expo is "Silk experience".

First of all, the Silk Fair will create the concept of silk essence Shopping Festival.

At present, many people do not buy Silk because they do not know the true and false. Things on the Internet are so cheap that they are absolutely not true.

So the products exhibited at the Silk Fair must be guaranteed to be genuine, boutique and new products.

Secondly, silk is a high-end and luxurious fabric.

So this Silk Fair has set up a high-end custom service exhibition area, inviting Wu Haiyan, a famous Chinese fashion designer and professor of the Chinese Academy of fine arts, to make silk dress customization, and to provide various kinds of design elements for Chinese silk for people to use, so that we can see how silk came into life.

This year's Shopping Festival is still online and offline. All exhibitors' products are displayed online, offline experience and on-site inspection.

We hope to create a silk Expo that will never end on line.

Welcome to Hangzhou to experience silk and feel real silk, and hope that silk can make people have a better quality of life.

Finally, Xie Shuangcheng, vice mayor of Hangzhou municipal government, introduced the general situation of Hangzhou's economic development and the Western Conference, and stressed that Shanghai is China's international economic, financial, trade and shipping center, and is a powerful "engine" to promote the development of the Yangtze River Delta and even China.

We will uphold the good aspiration of learning with open mind and initiative to promote the cooperation and development of the two cities' exhibition industry, and actively build Hangzhou into an international convention and Exhibition Capital and event city.

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