Alibaba Sells Counterfeit Products Online For Millions Of Dollars By Litigation

Fake goods in China's two largest

The platform of giant operators has become more and more complex. According to the world clothing and shoe net, Switzerland

The group is tracking a series of counterfeit Chlo, Cartier and Van Cleef&Arpels products, which are related to the eBay platform.

Litigation compensation is as high as millions of dollars.

The group noted that counterfeiters are a group of interrelated teams who jointly manufacture and sell counterfeit products to American consumers. "Online fake producers can expect to reach tens of millions of visits a year, resulting in online sales of over $135 billion."

For this reason, the group has cooperated with a number of authorized stores. By providing customer service and product authenticity and safety signs, it hopes to pmit awareness of protecting property rights to consumers, such as payment identification, brand identity and search engine optimization.

Chlo e 2018 spring summer series bag

However, the reality is not as good as imagined. In such a large-scale tort case, it is difficult to distinguish the real shops that have business authorization, whether they are collectives or individuals.

"The infringers are trying their best to conceal their identity," Richard Graham, head of digital intellectual property at the peak group, said in court.

One of the biggest regulatory loopholes is the registration of websites on the Internet. Graham pointed out that many businesses did not fill in the complete information or enter several letters when they registered, which led to counterfeiting companies having an opportunity to create websites and market accounts, so that they could sell the same products on multiple platforms.

Such online shop registration mode is one of the common means for many manufacturers to hide their identities.

Luxury brands will increasingly attack the ranks of the formal legal process against counterfeit goods. The group is one of the newest members. Alibaba, which operates Taobao, is the largest e-commerce platform in China.

In order to let overseas luxury brands rest assured of their sites to do business, Alibaba did a lot of efforts in the fight against counterfeits. In 2016, the Alibaba big data fake alliance was established. Many luxury brands have become one of them, including Louis Vuitton, Shiseido and Swarovski.

In February of this year, Ma had also voicing his appeal to increase penalties for counterfeit goods, hoping to "treat counterfeit goods like drunk driving".

A series of efforts by Ali also received some brands' response. In 2015, Kai Yun group, which sued Alibaba in August, reached a partnership with the former to fight against luxury goods.

For opening the cloud, China is no doubt an important battleground. Let alone the core brand Gucci has just opened the Chinese e-commerce website, so it is easier to shake hands and understand the current situation than to do it, but the effect of counterfeiting is not guaranteed by cooperation between the two sides.

Zheng Junfang, chief executive officer of Ali, has disclosed a set of data. In 2016, the Alibaba platform management department found 4495 sales and sales fraud items far larger than the starting point (50 thousand yuan). However, through public information, only 33 cases of criminal decision results were confirmed, and the proportion was less than 1%.

News report

In June 10th this year, CCTV investigative column "news survey" used 45 minutes to reveal the difficulties in governing China's counterfeit goods.

The program said in the report that Alibaba has been trying to establish a cooperative identification mechanism for consumers and brands over the years, but it has suffered from over 1 billion of the goods on the Taobao platform. It has a variety of products and covers all aspects. It is impossible for all brands to conduct genuine and fake screening before entering Taobao. Under the small factories and black factories, there is a continuous supply of counterfeit goods. It is difficult for Alibaba to make breakthroughs solely on the basis of Alibaba's continuous investment in manpower and material resources.

The spread of counterfeit goods has developed from commercial problems to complex social problems. The joint efforts of all functional departments of the government may slowly find a way out.

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