Focusing On Experience, Art And Public Welfare Jiangnan Cloth Children'S Wear Increased By 6 Times Over The Past 3 Years.

Last Sunday, the "Echoes of Islands" - "TPP family 1+1 collaborative Photography Exhibition" launched by Twinkling Photographer Project (TPP) was successfully closed in white deer, Beijing.

Once again, it shows us how the local dress enterprises can build their brand.

Along with China's economic growth and the growth of the middle class, Corporate social responsibility (CSR) has become one of the most important indicators for enterprises and brands. Especially as an open market enterprise, CSR is one of the most important projects for enterprises.

Although the scale of China's charitable donations is growing under the leadership of many wealthy and famous enterprises, the public welfare industry is still dominated by simple and rude donations, and there are few public projects that are well interacted and integrated with the social practice and the rescued people.

TPP family 1+1 co authoring little photographer Cola works

According to JNBY by JNBY, this participation in TPP originated from the "small world" brand public welfare campaign launched by the brand in March.

From March 20, 2017 to April 20th, JNBY by JNBY and NetEase LOFTER held a photography collection of "small world in my eyes", encouraging parents to give their cameras to their children, so that they can show their adults the "little world" in their eyes through photography.

According to Zheng Minjie, general manager of the brand Department of JNBY by JNBY brand parent company, 3306.HK, "my little world" brand public welfare activities are designed to encourage the deep interaction between parents and children, so that every parent can truly appreciate the unique talents of their children.

In May, JNBY by JNBY participated in the "TPP family 1+1 collaborative Photography Exhibition" public welfare project on the basis of the "small world" brand public welfare activities in my eyes.

Jiangnan Buyi children's clothing brand JNBY by JNBY Guangzhou Taigu Hui store

JNBY by JNBY's two brands of public welfare activities, apart from breaking up

The two stereotyped images of "Disney" and "movement" are also exploring more possibilities for local and international brands in many public welfare activities.

For a long time,

It is divided into two camps: the cartoon character camp represented by Disney's character and the sports camp represented by Nike Nike and Adidas Adidas children's wear.

The JNBY by JNBY, which was born in 2011, is exactly different from the above two camps, trying to create the local high-end children's clothing brand with unique brand culture. This is closely related to the birth of the brand JNBY of the brand parent company.

The core culture and design concept of JNBY by JNBY brand "freedom, imagination, surprise and reality" is also different from the old child's adorable and healthy concept. In addition to meeting the current rich middle class family education concept and parent company's continuous exploration in corporate culture and value, it also provides more practical operation related to real child education in the practice of brand public welfare practice, and at the same time, it combines with strengthening.

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JNBY by JNBY "small world in my eyes" brand public welfare activities

JNBY by JNBY has become one of the fastest growing brands in China's children's wear market.

The latest data released by Jiangnan cloth Co., Ltd. show that JNBY by JNBY's revenue increased by 53% to 160 million 200 thousand yuan in the first half fiscal year of fiscal year 2017. If the annual growth rate was 50%, the JNBY by JNBY brand income nearly quadrupled during the 2014-2017 fiscal year and increased by more than 630%.

With the strong performance of JNBY by JNBY, Jiangnan cloth dress Limited launched another children's wear brand Pomme de terre in 2016.

By the end of December 2016, in the first half of fiscal year 2017, JNBY by JNBY operated 343 stores, with a net increase of 43 in six months, while the number of Pomme de terre stores has expanded rapidly to 41 from the first store in July.

2011-2015 years of China's population statistics

In November 2011, China began conditional opening of the "two child policy" to the October 2015 opening up of the "two child policy". The market has always heard that children's clothing market will benefit from this.

According to the statistics of China's National Bureau of statistics, the birth rate of China was 12.95 per thousand in 2016, higher than that of 12.07 in 2015 and 12.37 per cent in 2014, the fastest in the past 6 years.

According to the data of the National Bureau of statistics, the actual population of 0-14 years old children in China has basically remained below 300 million in 2011-2015 years, but it shows a trend of dynamic and moderate growth.

According to fashion industry research and consulting investment agency No Agency released in February this year, "2016 China clothing beauty market consumer report", in 2016, China's children's clothing market size of 123 billion yuan, an increase of 12% over the same period.

The agency expects that the children's clothing market will maintain a double-digit growth rate in the next three years. Apart from the increase in the 1-3% of the population, the growth will mainly come from the upgrading of consumption. "With the slowdown in the growth of China's economy and consumer goods market, the growth of the clothing market will slow down, and it will be" downgraded ". The only comprehensive upgrading is the baby market.

According to JNBY by JNBY, the brand emphasizes the experience of interaction, and hopes that every family can feel the joy of life.

At the same time, parents should be encouraged to grow up with their children and arouse their childlike innocence, so as to find a more free, pure and happier communication and thinking space, to show the true nature of their children, so that every parent can truly appreciate their unique talents and experience the beauty of life.

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