Modern Business Operation Mode Upgrade Contains New Clothing Industry

The future development of China's economy needs more business platforms to solve employment problems, increase consumption and stimulate domestic demand, so as to ensure social stability and sustainable economic development. Clothing industry New business operation mode is running, such as Guangzhou world trade clothing city is one of the templates.

The reporter understands that Guangzhou world trade clothing city will take garment wholesale market and market cluster as the carrier, take modern information technology and supply chain management technology as an important support, and make use of modern marketing mode and advanced management mode to create a leading modern trading platform and industrial service platform, which integrates industrial cluster procurement, commodity display, product development, brand marketing, e-commerce and modern logistics, with characteristics of obvious industrial characteristics, high degree of agglomeration, strong spanaction function and strong international radiation capability.

Wang Yang, member of the Political Bureau of the CPC Central Committee and Secretary of the Guangdong provincial Party committee, pointed out in the article "accelerating spanformation and upgrading and building a happy Guangdong" that first of all, to increase people's livelihood, increase employment and increase income. This will stimulate consumption, stimulate domestic demand, enhance the endogeneity and stability of economic growth, and promote the formation of internal and external needs to jointly promote the pattern of economic growth. This is precisely the important point of accelerating the spanformation of the mode of economic development.

Guangzhou world trade clothing city is such a comprehensive business service platform to increase employment and stimulate domestic demand.

Business opportunities in the presence of diversified business models

"The rapid development of China's wholesale market after 20 years of reform and opening up has begun to take shape and there is a trend to go abroad. However, the development of the market scale is extremely uneven. There are well-known wholesale markets with national radiation and turnover of more than ten million yuan, such as Humen Fumin mansion and Guangzhou white horse clothing market. There are also garment markets which are on the verge of closure. There are also wholesale and wholesale clothing market with a well-equipped and environment class. The wholesale market of garment has different forms of development and different forms of operation. Dr. Peng Peng, Secretary General of Guangzhou Private Economy Development Research Association, analyzed.

"The layout of the clothing wholesale industry in China is characterized by the combination of" point and surface ". The point is the area formed by the single point radiation clothing wholesale market. For example, the world trade clothing city of Guangzhou, which is 280 thousand square meters of construction area, will form a huge modern clothing wholesale industry center, which refers to the surface radiation area formed by several similar clothing wholesale markets in Liuhua business circle.

Industry insiders believe that Wholesale clothing market Constantly upgrading, the traditional wholesale market still exists, which has led to the mixed operation of various modes of operation. That is, the traditional wholesale, agency, franchise and other business models cross use. Therefore, the wholesale clothing market should be given the necessary services according to the different merchants.

At present, the development stage of clothing wholesalers in China has also exposed many problems. For example, the wholesale market of clothing is still at a spontaneous stage, with the market image, system confusion, market credit, lack of leading enterprises and leading brands that can lead the wholesale market, and the market lacks unified planning and specialized services.

In addition, some traditional clothing wholesale markets are controlled by street or local governments, lack of market management experience, and low level of market operation. They only pay attention to tax revenue and do not pay attention to the development plan of the whole market. Most of the market is still in the initial stage of cash, spot and spot trading. Clothing spanactions, spanportation, inventory costs are high. The supply and trading modes of the market are of little flexibility.

The trend of the new modern model is going out of the world.

In view of the disadvantages of the traditional clothing wholesale market, the modern new model has been born.

The first is the industrial cluster wholesale market planning mode, which is provided by the government with a strong policy and no longer overly interfering with the actual operation of the market and enterprises. The government has invested in improving the industrial chain structure and forming a situation of common prosperity between industry and market. Playing the local brand, forming regional popularity; playing star enterprise brand, supporting excellent enterprises to create famous brand, forming a situation that points the generation and promotes the wholesale market by industry. Redefining the market trading area, rationally distinguishing the categories and grades of operations, and highlighting the business characteristics of each trading area.

Secondly, we should introduce professional brand planning agencies and marketing planning organizations, and gradually build a clothing wholesale market with integrated services such as display, inspection, information platform, brand incubation, market development and so on. We will establish a professional website for apparel wholesale to provide information collection and analysis services and provide e-commerce functions. The market gradually strengthens product display function, information service and market forecast function, domestic and foreign trade function, modern logistics storage function and policy service function.

Peng Peng pointed out that clothing wholesale has entered the building from paving, with modern business environment and many advanced elements of modern circulation industry. Among them, the clothing wholesale market represented by Guangzhou world trade clothing city is based on providing a fast marketing channel development plan for clothing brands, focusing on the construction of marketing network, turning the wholesale market of clothing from selling to "buying" thinking, and considering the wholesale market of clothing as a broker for clothing brand specialization, and puts forward its own marketing mode.

It can be seen that the wholesale market of modern wholesale clothing is characterized by the purchase type and the large-scale chain wholesale operation, aiming at professional customers, membership management customers, suitable for many varieties and small-scale wholesale, relying on the advanced management system, achieving high efficiency and low cost operation, and forming a double win with suppliers.

Guangzhou world trade fashion city mode opens a new chapter

In the Guangzhou international business circle Liuhua business circle, Guangzhou world trade dress city is leading the garment wholesale industry with its brand new modern mode.

According to the director of the Guangzhou world trade clothing city project, the project should combine the Internet with the net, through a series of precise docking and exchange activities and a full range of brand display, to play the role of the comprehensive exhibition trade platform integrating the supply and demand docking, industry exchange, brand marketing and so on. At the same time, the e-commerce trading platform will be fully implemented, so as to further strengthen the function of Guangzhou Liuhua business circle as a fashion brand incubation base.

The reporter understands that China's clothing logistics distribution center is located in Guangzhou world trade clothing city. For the entire Liuhua business circle, a modern garment logistics (urban rapid) distribution center will undoubtedly play a positive and important role.

In fact, with the rise of modern distribution centers, we have a forward-looking vision. Clothing market It is easier to integrate commodity trade upstream and downstream resources and build "entity market network spanaction" mode.

According to the Guangzhou Municipal Economic and Trade Commission, in order to make full efforts to create the "Internet trading capital", the relevant departments have drafted the "Guangzhou Guiding Opinions on accelerating the application of e-commerce in the circulation field". The goal of its formulation includes the year 2015. Guangzhou should strive to achieve more than 70% spanactions in e-commerce and 1 billion yuan of spanactions in the market.

"Guangzhou world trade clothing city through the modern logistics and distribution center of this modern platform, so that e-commerce platform and traditional professional market's close connection, will make the connotation of traditional business circle qualitative leap, make the traditional market to complete from simple traditional service industry to modern high end service industry upgrading possible."

With the aid of the modern platform of Chinese garment logistics and distribution center, the Guangzhou world trade trade garment city is about to open a new chapter of industrial development.