Puma'S Endorsement Of Puma'S First Quarter Earnings Jumped 70%

According to the world clothing shoes and hats net, Puma SE (PUMG.DE)

Today, the first quarter results were announced and the annual sales and profit expectations were raised, stimulating the intraday share price soaring to a maximum of 8.4% to 338.2 euros in the past 10 years.

In the first quarter, EBIT recorded a peak growth rate of about 70% in the past two years. Now it is estimated that the current EBIT in fiscal year 2017 will reach 1.85-2.00 billion euros, which was expected to be 1.70-1.90 billion euros.

Zuzanna Pusz, an analyst at Berenberg, points out that the strong sales growth of Puma SE, Puma, in recent years has finally been able to improve profitability, but even so the profit level is still low, which means there is still a great chance ahead.

In the 2016 fiscal year, Puma SE Puma's EBIT profit margin was only 3.5%. Group CEO Bj RN Gulden Gulden pointed out that the level was "surprisingly low" and the group must strive to upgrade to 8%-10% level.

And holding Puma SE Puma in France.

Group Kering SA (KER.PA), the chairman and chief executive officer of Kai Yun group, Fran C ois-Henri Pinault, in February this year, at the annual performance conference, also avoided the analyst's question about whether or not to sell the German sports brand plan with the aim of improving the profitability of Puma SE SE.

Puma SE SE said that the first quarter of EBIT will rise from 41 million 300 thousand euros in the same period last year to about 70 million euros, and its sales increased by 15% to 1 billion 5 million euros on the basis of local exchange rates. The growth rate was further raised from 10.1% in the fourth quarter of last year. The group raised the expected annual growth rate from the high figure to at least 10%-13%.

The first quarter results will be released in April 25th.

Bj RN RN Gulden, who led the Puma SE Puma's successful recovery plan, pointed out that consumers and retailers' interest in their products and brands continued to increase in the fourth quarter of February, and sales of new products were excellent.

Bj RN Gulden for group in sports function and street

A balance has been found in the style, and his appointment to the global pop star Rihanna, the creative director of women's dress, is also one of the key points for the group to turn over, and the group's marketing and spokesman selection in the regional market is also very successful.

Adidas AG (ADSGn.DE) also increased its sales growth forecast before 2020 last month.

The revitalization of Germany's dual male has frustrated American Nike Inc. (NYSE:NKE) Nike group, Under Armour Inc. (NYSE:UA) Andrew and Lululemon Athletica Inc. (NASDAQ:LULU).

At the time of the deadline, Puma SE (PUMG.DE) rose 7.84% to 336.45 euros at the end of the session, extending the cumulative increase to 34.8% in 2017.

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