Clothing Design "Hidden Rules": Red And Yellow Color Unique Chinese Style

Although winning the bid for the brand

It has a great improvement, but for the winning brand, this means greater design pressure.

However, in the past, the design of Olympic clothing is not without chapters.

Decorating oneself with colors is the most impulsive and primitive instinct of human beings.

Whether in ancient times or nowadays, color plays an important role in clothing aesthetics.

In modern society, the research of color psychological effect is not limited to the scope of a few psychologists and artists. With the development of commodity competition, it is increasingly being accepted by the business community, especially the

The attention of the designers.

Color in China

The use of it has always occupied a more important position.

In the aesthetics of clothing, the first thing that people perceive is not the style but the visual color.

Throughout the ages, Chinese people have gradually formed their own unique values in the use of colors in clothing, such as Huang Zi being expensive, black becoming obscure, white seeing mourning, happy wedding red.

Even with the gradual change of people's concept, the color of daily dress is more open and casual, but when it comes to formal occasions, the Chinese people's view of color is still quite obvious.

This year's Rio Olympic Games, the Chinese delegation.

The main color is still red and yellow, although in the 2008 debut, netizens have been severely criticized, but also known as "tomato scrambled eggs", designer Ye Chaoying was "human flesh search".

But in the face of numerous doubts and ridicules, ye Chao Ying continues to choose the two positive energy colors of Huang and Hong, and behind them is a strong patriotic feeling.

Yellow and red are the colors of the national flag.

When the concrete elements of the national flag and the national flag are not suitable for direct application in clothing design, it is the best choice to express the nation in color.

The "tomato scrambled egg" match strengthens the concept of "you are the champion" when you enter the stadium, giving the athletes a sense of pride wearing the national flag.