UA Gambles On "Flying Fish", And Finally Proves How Unique UA Vision Is.

Five months ago,

The advertising of "Rule Yourself Michael Phelps" by Michael Phelps has aroused great social controversy.

At that time, Creative Agency Dorga 5, an advertising producer, got the recognition of all parties in the industry with extremely professional photography. Even Bi Mingcheng, a learned columnist in Hongkong, was much more colorful than the 4D movie.

While overseas is optimistic about this ad and Phelps, the US mainland is not very cold about Rule Yourself. Many media are talking about it this time. Under Armour has overplayed some aspects.

Though in

Before the start, Michael Phelps had won 18 Olympic gold medals in the three Olympic Games. There is no dispute that it is the most successful swimmer in history.

But after the London Olympics in 2012, he also made mistakes in his retirement and comeback. Alcohol, drunk driving and gambling were everywhere.

But the most serious thing is that he interacted with the bisexual people without knowing the truth, but he broke up immediately after he heard the truth.

In the United States emphasizing equality, he committed a mistake that could destroy him.

At that time, it was thought that he was too young to return to the summit, and the big sponsors were breaking the ice with the excuse of "orientation discrimination".

At that time, only one sponsor had not given up on him. The company was Under Armour.

Back in 2010, just Phelps was also in trouble, and Under Armour still had contracts because Phelps and Speedo were still unable to develop useful.

In the case of the 3 year 5 million dollar contract, Phelps was settled.

Let's go back to this year. In advertising, the 31 year old Phelps will prepare for the Olympic Games in 90 seconds. In order to make up for the debts of the fall period, he has to do near cruel training every day to achieve the goal of consuming 12000 calories.

Finally, in the newly concluded Rio Olympic swimming competition, "flying fish" Phelps won 5 gold medals, and successfully drew the perfect end for his swimming career.

At the same time, it reflects how well the Under Armour gamble at that time, and how much support and seriousness it has for its athletes.

With the success of Michael Phelps in the swimming pool, Under Armour also rose 3% during the Olympic Games.

I believe this is just the beginning of the new chapters of Kevin Plank and Under Armour, and they will bring more legends to us in the future.