Great Bird Makes A Unique Way To Play Cross Border Joint Youku Push Running Documentary

Rio Olympic curtain has already been opened. The four year Olympic Games, the Olympic athletes' competition in various countries, and winning the championship are undoubtedly the focus of attention. As ordinary ordinary people, they can not experience much regret.

Youku tourism and

The joint launch of the "extreme route and help" running series documentary has finally entered the final climax, so that the audience can achieve a new perspective and feel the Olympic atmosphere of Rio.

In order to cooperate with this online running program, the cooperation partners of the "extreme route and extraordinary power" have launched the nationwide first task oriented running under the Halo Run line in 11 cities online.

In the activities of KunMing Railway Station, Xu Wenbing, the champion of the 10 km race, came out with the world champion Wang Bei Xing to finish shooting at Rio station.

In August 5th, the running documentary video on the Olympic Games held in Rio, Brazil, was formally launched.

"Running to Rio" is the last stop of "the best route and great help". At this point, the file runs across China for more than 4000 kilometers, with stars as the highlight, running as the main line, and running series of documentaries running to the Olympic Games as the goal.

Youku, as a professional video website, fully mobilizes its advantageous resources and takes advantage of a series of popular elements such as "Star", "running" and "reality show", so that this marketing campaign has achieved a perfect result.

"The best route and extraordinary help" has been updated regularly every Friday since it was launched on Youku tourism channel in April.

So far, the total broadcast of Youku video has exceeded 40 million, with an average of over 5 million hits per episode, and received thousands of comments and commentaries.

Watching the program regularly every Friday has become the habit of many spectators, and has also cultivated a group of loyal fans.

In 2016, the strong birds returned to the professional sports camp.

White hot price competition and competition, the birds and birds create a unique way to fuse the current popular elements, play the cross boundary, and spread through the net red effect.

Positive energy, and take advantage of Olympic marketing, constantly strengthen brand information, and find resonance among consumers.

This year is also the first year of net red. Youku has been working hard to build its own channel since the second half of last year, and has been digging up the net red in various fields.

Wei Wei, Tong Chenjie, Wang Beixing, He Ningning, Wen Fenglin and others, who have taken part in the "extreme route", have created their own channels in Youku. While watching the wonderful programs, subscribers can get more content from the channel.