Internet + Clothing: Breaking Traditional Limitations And Realizing Industrial Pformation

Sincere words, "

"Has brought new ideas to the development of traditional industries.

For a long time, as a labor-intensive and capital intensive industry, the traditional clothing industry has low production level and serious homogenization of products.

A series of problems such as popularity are not high enough to satisfy consumers' needs.

The demand for fashion, quality and customization.

With the emergence of intelligent manufacturing, it is possible to fully connect consumers. This also makes it imperative for the domestic garment industry to pform the Internet.

Characteristics and limitations of domestic garment industry

So far, China's garment industry is still a traditional industry.

Industry data in 2014 showed that the market size has exceeded 2 trillion.

Online scale 420 billion, accounting for 19%, an increase of 41.48% over the same period.

The traditional clothing industry has low production level, fewer well-known brands and fewer high-end brands.

At present, the number of domestic clothing brands exceeds 60 thousand, including men's wear, women's wear, sportswear, leisure, underwear, household clothes and so on.

In terms of industry characteristics, the traditional clothing industry belongs to the labor-intensive and capital intensive industries. The industry concentration is not high, the competition is fierce, and the market competition is not orderly.

At the same time, it lacks the ability of original design and trend forecasting.

In terms of production and sales, supply chain production level and retail terminal management level are relatively low.

In order to break this dilemma, Taiyuan Yingze district purple Heng clothing firm has launched its own enterprise website, breaking through the industry limitations and realizing the simultaneous sale of the product line offline.

Firmly grasp the "Internet +" clothes corner

Consumers are becoming more and more aware of brand when choosing clothes, and the demand for clothing is higher and higher.

They are no longer satisfied with simple needs, and are increasingly demanding fashion, fashion and quality.

Domestic clothing brand and niche designer brand are rising gradually, and the era of brand and market differentiation is coming.

At the same time, the purple Heng clothing firm is a senior women's clothing brand clothing operation organization, has been concentrating on the women's clothing operation for 14 years, and has successfully covered the four brands of tricolor, Desai Kniss, Li Xue and AI Nusa to cover the cities and counties of Shanxi Province, and has successfully introduced new brands.

In the long run, industry innovation should be based on user experience, drain the line to the line, and drain the line to the line, forming a closed loop gradually.

In addition, the Internet and big data are used to replace traditional closed manufacturing systems to fully meet the needs of consumers and break through the traditional manufacturing industry's thinking.

Zhu Haoqing said, "personalized customization is an important trend of" Internet + ".

Now the Internet makes communication easier to achieve, and production demand can also be highly efficient and personalized.