The Garment Industry Is Broken And Will Be Reshuffled.

1, reestablish their respective positions in the market.

2, the industry reshuffle is not only a reappearance of the industry, but the industry reshuffle is generally a new technology in a certain industry, or there are great changes in the whole channel management, or there are new things in the production and sales of the industry. This new change can have a huge impact on the whole industry, so that it should be ranked in the original industry, and a new industry leader has emerged. The original market hegemony may be affected or even withdraw from the market.

When new technology has enough power, new industries can be created, and the corresponding industries will gradually disappear.

The past 10 years have undoubtedly been the most difficult 10 years in the clothing industry.

Until the end of last year, only a few sporadic enterprises in the entire garment industry were growing, and 90% of the enterprises were in decline.

The ratio has exceeded 40%, compared with other industries.

It was really hit hard by the Internet.

So many stores started to go.

Route, but because of the lack of relevant technology, a store often needs two sets of people, one entity and one shop, which doubles manpower and material resources and is overwhelmed.

If the shop is making money, it is also worth it. But is the online business really good? We all know that Ma Yun is very upset recently, and the news such as selling, cleaning, lawsuit and so on has made him very melancholy. What's more, today's Alibaba is very worried.

90% is not making money.

When 90% of the people in an ecosystem do not make money, it is time for everyone to escape. Such an ecosystem will not be

The future of retailing.

First, do not want to die, let the thought first change.

What will the future be like? The future, traditional.

Retail stores will also remove 50%, who will be the 50% who will disappear, and who will remain the 50% to remain brilliant, depending on who can help themselves.

Two, how to save oneself must first change several concepts.

In the future, enterprises that can survive and do well must have four Ironman: hardware, software, Internet and content.

These four items should be integrated and complement each other.

Future

The retail industry does not mean that all physical shops will disappear, and the physical shops will exist. However, its existence is no longer independent of online shops, but is a OTO integrated with each other. The entity store is an entry to the diversion, a deep service access point, a window to give consumers more experience and cognition, and an important part to guide consumers to increase consumption frequency online.

In the future retail stores, the KPI index of a shop assistant is no longer a sales volume, but a strong relationship between you and consumers. Whether consumers trust you or whether you have more orders on line under your guidance and service is the key. Future business must be a new business mode that focuses on consumers and tries to gather consumers.

The future retail mode must be point to point, people to people, to centralization and intermediation mode, is a flat, multi-dimensional to three-dimensional or even two-dimensional model.

That is to say, it is no longer the same as in the past, there are layers of distributors, there are first-class agents, manufacturers are directly sellers, and directly establish strong relations with consumers.

Three, those enterprises have already killed many lives.

In 2015, a new type of Internet Co came to us, many houses, love the house, and the drop of a taxi. Their common point is to go to intermediation. They are subverting the original information asymmetry and multi-level problems in every industry, and adopt the direct P2P mode.

Similarly, to level and channel flat will help many garment enterprises to participate in the revolution and turn over to become masters.

Actually, this is the right time.

It is a cold winter, but also an opportunity, because in the past ten years of Ma Yun pioneering Alibaba, China's Internet business foundation has been rebuilt for more than a decade, everything is zero start, payment is good, online shops are good, systems are good, today, all of these have been completed, so we see many young students, a little understanding of Internet technology, 35 people can form a team to start a business directly, and in a few years can be done before other ten years can be done, this is the opportunity that this era gives us the opportunity to revolution, see who can grasp.

Four. What is the store after the revolution?

What exactly is the future store and how to pform it in order to seize the opportunity to divide the cake into this billion level market?

To put it simply, in this future store, all goods have their own two-dimensional code. They can learn all kinds of detailed information of goods. They have various experience and display, can be purchased directly, or can be bought online. All information and consumer information on line and offline can be synchronously shared through a set of IT technologies, all of which have been mobile Internet.

Everyone here is very interested in this new entity store mode, but soon there are some enterprises asking questions. The clothes they are producing now are mainly faced with the masses of consumers, not very high-end products.

Is this future store not suitable for itself?

In fact, there should be three models for future shops, one is in the office building, one is in the community, and the other is in the suburbs.

Five, the future mode of shops in the suburbs

In the face of the mass consumer group, the future store in the suburbs may be suitable for him.

Renting a cheap warehouse in a remote suburb can be very large, and turn it into a future store for clothing retailing. All the clothes in the shop can be tried on, and all the clothes are cheaper than the shop.

At the same time, all the clerks are engaged.

Professionals, when shoppers shop here, the shop assistants are their close dress designers, collocks and purchasing teachers. Each consumer can make a 5-10 minute demand survey, and then the designer brings them professional advice to buy a clothing solution for them to buy and match. Finally, they can try out the experience in the shop. After choosing the right clothes, all kinds of online and offline ways can be paid, and then the clothes can be delivered to the home in a few days.

In the future, the factory is a retail store. As long as the agents at all levels have been removed and the profits are returned to consumers and given them better experience and service, consumers will also be willing to spend some time in shopping in remote places.

For enterprises, they not only save costs, but also directly understand the needs, preferences and information of consumers, establish a deep and strong relationship, achieve high-frequency consumption habits, and give the whole industry another revolution.

Six, future store community mode

What kind of drainage is the future of the community model? The core of the community's future store is service and trust.

Opening a community store, there will be a variety of consumers in the neighborhood, there may be knowledge women, there may be housewives, and so on, everyone needs are different, the community shop is to understand the needs of different consumers, tailor them for them, the custom here is not to make clothes, but to play a role as a buyer for them, starting from their needs, selecting products for them, making them small and refined, saving the cost of their selection, the salesmen can send different reminder messages to different people, which clothes may be suitable for you, has chosen for you, online consumers can browse and place orders directly, of course, you can also make an appointment to go to the physical store to try on them. For example, in a residential area.

When consumers fully trust the store clerk and establish a good relationship, he can give the shop assistant more options, such as other members of the family's clothing, can gradually extend to the needs of other articles in the home.

Shops selling women's clothing can also sell men's clothing and children's clothing, while children's clothing stores can also sell toys to sell milk powder. The physical store is an entrance to experience and display. It is no longer restricted by commodity categories. The sales mode of diversified products is completely feasible and predictable. The consumption demand of a family is very large. When today's merchandise is so varied, everything takes time to pick and kill people. If there is a trustworthy buyer, and the price of goods is pparent and affordable, it is believed that consumers will give him the right to choose. In the future, the success of a retailer must be judged by his ability to aggregate users and get users to the world. Women's clothing stores used to sell women's clothing. Today, as long as consumers have needs,

When designing a company's value chain, the first layer is always the users, and the clothing enterprises should be the same. Those times that they never deal with users, sell clothes or sell them are over, changing their ideas and embracing the Internet and mobile Internet in a positive and correct position.

The inevitable way for enterprises to avoid revolution and pass through the cold winter smoothly.

How can the apparel industry shuffle into the heart to stand out with absolute superiority?

When it comes to women's clothing industry, most people will think of all kinds of women's clothing brands to provide personalized products for the market. In these women's clothing brands, they can have innovative thinking, lead the trend, the group's strength, and the good core of corporate culture, have undoubtedly become the industry leaders, leading the trend of women's clothing, and grasp the pulse of the women's clothing market.

This is a fashion brand that grasps the pulse of the market and leads the trend of women's clothing development. With its rapid response to the market, it has launched fashionable and beautiful women's clothing, which has attracted the attention of the market and won the favor of consumers. At the same time, it is also becoming a rising star in the women's wear industry by means of rapid expansion.

Multi link high requirements, establish a solid product advantage.

From the center of dress design to the tailoring of women's clothing, from fabric detection to women's sewing, the birth of a woman's dress not only needs careful design, sample presentation, tailoring and sewing, but also through details such as fabric testing, ironing, quality inspection and so on, so as to ensure the factory's women's clothing brand.

The strict requirements for quality and the requirement for every detail of the product are required to ensure the quality of the product and to give prominence to the advantage in the fierce market competition.

However, at present, many women's clothing brands in China still use the traditional way of subcontracting to separate the design, production, packaging, pportation and sales of products.

Although the production efficiency of women's clothing will be high in this way, once the problem occurs in a certain link, the next work will inevitably be affected, and the quality of the product can not be guaranteed by high quality.

In addition, there is no clear quality inspection procedures, and too vague product quality testing concept, so that women's clothing products produced in this way can not have better quality.

The women's clothing of the Song Qi Qi adopts the solution of independent research and design, independent production and self checking, so that every link of product production is firmly grasped in the hands, so that the product quality can be protected in an all-round way, so it has more product advantages.

Terminal sales mode is replicated to achieve quick profit.

The industry advantage of the company is not only supported by strong brand products, but also can be driven by many terminal sales chain stores.

At present, there are more than 300 women's wear stores in the country, and the women's clothing store has been well known to consumers, and has made the leading women's wear brand a leading industry.

Not every women's clothing brand can do this. From product manufacturing to product sales, the company adopts a mature business model to effectively replicate the successful way of operation, so that more members can communicate and trust through the women and consumers.

When other brands choose to join in passively, the brand has already taken the initiative, relying on high quality products to capture consumers, and impressing franchisees with perfect service, so as to have the ability and strength to open up new markets.

It is not hard to see that in today's fast development of women's wear industry, some conservative women's clothing brands are facing more choices. Once they choose mistakes, they will have irreparable consequences.

And the women's clothing of the "Si Qi" brand can give full play to its own advantages, integrate all the resources of each link, fully understand the market demand, and demonstrate the outstanding strength by following the principles of market development, thus creating more opportunities for development.

The clothing industry has overdrawn too much "physical strength" ahead of schedule, and is about to bid farewell to the money trap mode.

There were too many hidden rules behind those orders.

People have awakened and have begun to become rational. That is because too many people are injured in the order mode.

Look at the picture that the order will bring to us: brand dealers pfer the risk of inventory to those channel merchants and retailers for the sake of the so-called risk pfer. In the two quarter of the order, the design teams of the so-called brand designers guess the flow elements and popular colors after six months, but they pfer the risk to the retailers. Finally, they are grafted on the retailers. They do not know how many retailers have been filled with passion, but they have been left in the clothing industry, but they have lost all their losses. They do not know how many channel providers, provincial agents, and city agents, in order to order the index of those brands, but the remaining ones are thousands of thousands of warehouses.

;

Whose fault is it? Let's order the risk pfer game to play like a raging fire.

Whose fault is it? So that the brand of the order form is so popular but so harmful?

Brand owners ignore the core of the product for market share.

Those so-called professional managers set up shop in order to open shop.

The era of garment managers flickering business executives is about to pass.

In recent years, the so-called so-called professional managers who are too hypocritical and lack professional competence have been fooling around the so-called brand executives. They put the market share and the rate of opening shop in the first place, put the so-called shop support in the first place, but they lost the core product core, so there are more stores, the so-called market share is much, but the sales performance of terminal stores has dropped sharply. Don't forget what the final result will be when the products lose market competitiveness.

So the so-called clothing brands of one household, one after another, fell off one after another and went bankrupt. That's why so many brands failed to survive in the past two years.

Those so-called professional managers, let us see where they came from. Some have been just a small company's expansion business, but running to another enterprise can flicker to bring the so-called brand: three years to walk seven years;

Some of them have just been a department manager of another so-called brand, but they have changed to another so-called new brand small business. They have become the top management level of the director. What happens then? What's happening is the plan to open shop and annual profit, just like a celestial being. Business owners always see that making money is so easy and unscrupulous to set up shop blindly.

　　还有那些所谓的大公司的普通管理层人员，也纷纷辞职跑出来招摇撞骗，冒充职业经理人，就好比某某一度摇身一变，跻身进来了快时尚女装圈，结果是怎么样，在上海一家人某的快时尚女装公司不到一个月，就呆不下去了，为什么?因为他在运动和休闲大型企业，扮演的部门管理层角色，充其量也就象流水线上的班长，只是按部就班的完成上级下达的指令的一个角色而已，做的仅仅是执行的工作，如果非要跑出来做一家企业的职业经理人或则运营顾问的话，他根本就没有东西能拿出来，所以即使能忽悠一时，但是拿不出来真材实料，忽悠的结果是早晚只能现型，这也就是他为什么一个月不到就只能狼狈离开的原因，但是他离开后，又跑去了另一家某品牌的快

The brand continues to flicker, and then soon goes on to the next enterprise, that is, there are too many such professional managers who do not have professional ethics and have no real material. They flickered the enterprises and flickered the industry.

Here, I would also like to say to those so-called professional managers who have no real material, that you are tired of running a few clothing companies a year, but really admire your skills in soy sauce. Unfortunately, no real material can be fooled anywhere, and it is not good for a long time! The era of professional managers' fooling people has passed away, and enterprises are playing partner mode. I suggest that you practice the real material.

When many so-called brands find that so-called professional managers are digging their own graves for enterprises, after these so-called brands have suffered from bad effects, these so-called brands have begun to wake up and become rational. So since 2014, those so-called professional managers have been gradually abandoned, because they have torn the flickering veils and see that the down-to-earth is the healthy road for the brand enterprises. Therefore, the Chinese professional manager mode is dead, but the clothing industry, which is maliciously operated by these professional managers, has launched a retaliatory shuffle way, actually China.

In advance, overdraft is too much physical strength, and industry shuffling is inevitable sooner or later. These so-called professional managers only make the day even faster.

And the mode of enterprise partnership has been born and fired.

The brand of the complete order mode will gradually disappear.

It is said that Chinese costumes are beginning to wake up. Chinese retailers are beginning to understand that the brand names of those orders will be pferred to me by laughing and laughing. Can I still play a fool?

So, the order of the total order mode, the order volume of the order will begin to decline year by year, and it is going down a lot, because the order form is like guessing the game of stone scissors cloth, and the winner is always the brand dealer, and the loser must be the agent and the franchisee, because as long as someone orders the brand business, it will make money, and the person who orders it?

So there will be less than two years after the establishment of a new brand business, 2014 Summer clothing orders reached 24 million, while the 2015 summer orders are less than 15 million, what is the decline? Because the product is too bad, retailers can not sell, too many stocks, are afraid of inventory pressure!

Do you think that branding support for your decoration is really giving away your props? Think too much, think about why the fabric of the goods is getting worse and worse, the work of the goods is getting worse and worse, but the supply price is getting higher and higher. What is it? Because the wool is out on the sheep, these so-called support are all earned from reducing the cost of goods!

The era of retaliatory reshuffle in garment industry has been opened.

But in 2015, the real retaliatory brand failure and the closing shop tide began to come.

Because the number of customers who place orders will be less and less.

Because I understand that the order mode is more and more people who draw money games.

Because of the blindness of the clothing industry brand, more and more people are injured and left the garment industry.

Because these years

It is more and more people who lose confidence when they shop blindly.

Therefore, the costumes are beginning to sober up, and the clothing brand enterprises that are completely ordering will gradually die.

And those who dare to adjust and dare to pform the garment industry will usher in a new round of explosive growth, because more crises, but also contains new business opportunities.

True, returning to the core of the product, but also changing with the evolution of the market environment, and changing from the initial selling mode to the service oriented experience mode, the guide buyer has pformed from a single seller to a customer styling collocation teacher, and has turned into a consultant salesperson. The retail store has also pformed from the original pure clothing store to the experiential club store. From the initial turn to the visual experience and feeling service experience of the merchandise display collocation, our selling mode is changing, our retail management system must be adjusted, and the future retail store management system must be service. Returning to nature

Future!

If you do not, the consequences will be eliminated.

!

More garment enterprises are seeking pformation and pformation. What will be the hot spots in the future?

It will be brand dealers.

A new model of intermediation.

It will be a brand and retailers risk and profit binding mode.

So many brands are trying to zero inventory, franchise franchise mode, are trying to pform, because foresee what is happening.

But all these rely on powerful software commodity analysis system, powerful supply chain system and cloud logistics stores, commodity circulation system, and efficient implementation of the operation team.

So what will be the pattern of shuffling in 2016?

Large brands with strong strength will gradually adjust the mode of enterprise promotion and import new brand dealers.

Risk binding mode, deep tillage and meticulous work...

The brand with foresight is similar to the enterprise that has already changed in demand and has basically adjusted in the early years, and the new hot spot group brand (buyer's brand) continues to rise suddenly, relying on the quick turn over and the small dish to catch up with the single ability, as well as the hot spot of the single store performance, continues to expand the market share.