Casual Advertising In Messi'S Department Aims To Threaten Regular Employees.

With the New York strike approaching on Wednesday June 15th, the United States is the largest.

Corporate group Macy 'sInc. (NYSE:M)

Department stores are stepping up advertising campaigns in some New York media.

Macy 'sInc. Messi department is still working with representatives of 4 New York stores, including the Manhattan HeraldSquare pioneer Plaza flagship store, which is close to Local1-SoftheRetail of 5000 employees, and the WholeandDepartmentStoreUnion union talks on labor contracts.

The biggest difference between the two sides is the cost of the medical insurance plan in the new contract. Macy 'sInc. Messi stores require employees to advance up to $3000 a year to participate in the plan to get their medical reimbursement, but 75% of the employees are refusing to participate because of the high cost.

In addition to demanding the elimination of medical insurance plans and expanding the scope of prescription drug coverage, the Local1-SoftheRWDSU Union also hopes to get more protection in terms of salary and holiday rest rights, while Macy 'sInc. Messi stores have made concessions on holiday enforcement efforts.

These employee contracts have expired in May 1st, and their extension contracts will expire on June 15th.

Local1-SoftheRWDSU union president KenBordieri condemned the Macy 'sInc. Messi department store's casual advertising campaign aimed at threatening fixed employees. He said the group should focus on avoiding strikes rather than trying to disrupt strikes.

WalterLoeb, a retail analyst, expressed surprise at the ad campaign to recruit temporary workers in Macy 'sInc. Messi store, but he believed the group could reach a settlement with the Union before the strike in such a difficult retail environment.

If the strike really happens, he thinks the management may personally be responsible for selling floors and cashiers, but the group will be unable to recover the actual losses caused by the strike.

This will exacerbate the crisis faced by Macy 'sInc. Messi stores, which has fallen sharply with the change in consumer buying patterns and tastes as well as the decline in the number and consumption of international tourists.

According to the data, due to the sharp decline in tourist consumption, Macy sInc. Messi department stores sharply lowered its annual profit forecast, which dropped sharply from 3.80-3.90 to 3.15-3.40 dollars.

The expected US $3.78 and revenue forecast were also cut by US $2% to US $26 billion 540 million, which is basically in line with market expectations of US $26 billion 510 million. The group's year-round same store sales growth was -4%--3%, which was expected to be -1%.

In the first quarter of April 30th, group net profit dropped by 40.4% to 116 million US dollars, which was 0.37 US dollars per share, adjusted EPS to US $0.40, surpassing CapitalIQConsensus's expected US $0.38.

Revenue fell 7.4%, from 6 billion 232 million US dollars in the same period last year to 5 billion 771 million US dollars, far less than CapitalIQConsensus's expected $5 billion 940 million.

Sales decline was mainly affected by the closure of 41 stores. During the period, the total sales of the group including self operated and authorized stores fell by 5.6%, while the sales of self operated businesses in the same store decreased by 6.1%.

TerryLundgren, chief executive officer of Macy Messi sInc., said sales of clothing and related businesses were weak in the first quarter, especially from mid March, which was slower than expected.

TerryLundgren also said the sharp decline in tourist consumption in some core areas has led to double-digit declines in tourism consumption and sales of some core categories of the group have slowed down.

Although TerryLundgren does not refer specifically to "core regional tourists" as Chinese tourists, the "core category" is a luxury category. However, the slowdown in China, the stock market downturn and the depreciation of the renminbi have already begun to affect the international consumption of Chinese tourists, and the European market, which is shadowed by terrorist attacks, has already taken the lead in swallowing the bitter fruit.

At the group's annual shareholders' meeting in May 20th, TerryLundgren said that Macy 'sInc. Messi department store is reversing the current sales situation through the following measures: the expansion discount store concept Backstage (the end of the fiscal year end of January 2017 will be 22 in the United States), and the high-end beauty products retailers and Spa shops purchased in early 2015 (Bluemercury 115 in the United States before the end of fiscal 2017 in January 2018); expand the clearance space of the sales floor of the clothing floor (the first quarter high digit growth) to all stores; reform the jewelry sales mode; increase the wedding ceremony book supply; and expand the Chinese market.

TerryLundgren expects group business to improve in the second half of fiscal year 2016 and begin recovery from the turning point.

Macy 'snc. (NYSE:M) 13 days on Monday received $31.60, down 3.84% all day.

The stock has fallen by 54.6% in the past 52 weeks.