Mogujie.Com Joins In The Battle Of Net Red.

In the past few years, with the constant popularity of net red in the Internet, many fashion brands will invite net red to publicize their brands. Recently, mogujie.com has joined the "net red" war, with the highest value and fashion.

Public data show that the first day of mogujie.com's live purchase of goods is 10 times faster than that of the previous day's UV.

One of the hottest words in 2016 is not "

"No matter what it is, when it comes to" net red ", many people think of a network of red live millions of live broadcast." net red "has become the" super money "endorsement word. No wonder that some pupils say their future ideal is net red.

With the concept of "universal network red" put forward, the social networking platform born by net red is no longer limited to traditional live broadcasting platforms such as micro-blog or fight fish, panda TV and so on. Many electronic business platforms such as mogujie.com, Taobao and so on have begun to join "live broadcast", making their competitive market more intense.

But compared to the net red people on the traditional live platform rely on virtual gifts and other income, the combination of electricity providers and live broadcast can obviously help net red faster realization of popularity.

So it is also destined that the "net red" on the live broadcast platform of the electricity supplier is different from the "net red" on the traditional live broadcasting platform, and mogujie.com announced in May 17th that it will invest 300 million yuan to support its uni fashion platform to build the net red ecological chain.

Hong Bo, who is the head of mogujie.com business, is all surging in the news: "in mogujie.com, live broadcasting is not the same as live broadcasting platform. Not all people can open directly, but they need to be screened by uni gravity. There are two conditions for screening. They look good and sometimes feel good.

Mogujie.com's net red is divided into three kinds: one is the general small net red; the two is the net red with hundreds of thousands of fans, this kind of net red mogujie.com will build a team for them through the uni attraction and sign the economic contract; finally, it is inviting some fashionable outsiders.

It is reported that the uni attraction was launched in 2015, and now it has gathered more than 20 thousand Internet Celebrities, Shi Shangbo owners, photographers, handteachers and makeup artists.

And uni gravity plays an important role in mogujie.com's net red ecological chain. It is understood that uni gravity will help the net red in three steps. In the first stage, the platform will train the net red and enhance their online marketing capabilities. In the second step, the platform will establish a net red growth system to help net red grow. Finally, the platform will give net red help in business realisation.

anchor

In the short span of a month, the beauty of live beauty has surged from ten thousand to more than 100000.

"The live broadcast has given it a platform to display itself, and has completed the pformation from passers-by to having its fans. I will sell the recommended cosmetics on the live side now," said min en. "This has become my profession."

According to the reporter's understanding, min en's main job before mogujie.com's live broadcast was the graphic model. Min en revealed that during the live broadcast, there were at most more than 10000 people who put the products recommended in the shopping cart at the same time.

Public data show that the first day of mogujie.com's live purchase of goods is 10 times faster than that of the previous day's UV.

Mogujie.com's famous red man Xu Yunxi, through this activity, increased the store's browsing volume by 112.6% on that day, and the turnover of shops increased by 67.3% compared with usual.

It has been more than a month since mogujie.com opened live broadcasting. Now there are more than 6000 anchors.

Hong Bo said: "on our live platform, there are two kinds of anchors that are very popular. One is a girl with high face value and good fashion expression.

There is another handsome guy who looks handsome. We think handsome guys stimulate our users to become beautiful.

After all, we have 93.2% of the female users, most of whom are 18-24 years old.

That is, after 95, and after 95, the most respected view is "Yan value is justice".

As a matter of fact, the clothes that net red has gone through, where they have been eating, are very easy to arouse fans' resonance, and the propaganda effect is often very good.

Working in a foreign company in Shanghai.

Tell the surging news: "I often see some beauty bloggers' recommendation in net red, and they often buy products recommended by them. They have time to recommend products like big V (micro-blog fans to millions), such as lipstick and eye shadow of a color number. If you don't order quickly, it's easy to break the goods."

At present, the number of domestic webcast companies has increased from 25 in 2012 to 116 as of now.

It is reported that the daily peak hours of large live broadcasting platforms in China are close to 4 million at the same time, while the number of live rooms is over 3000.

Industry forecast data show that the scale of the live industry market in 2015 is about 15 billion yuan, and by 2020, the total scale will rise to 106 billion yuan. In the future, the live broadcast will be more widely applied in many areas such as life, work, business and so on, and truly create the era of "universal network red".