Home >

Luisa Spagnoli Has Chosen China And The United States As The Focus Of Breakout Of The Brand.

2016/5/12 22:55:00 60

Luisa SpagnoliOverseas ExpansionBrand Strategy

In the face of the current downturn, besides careful design, there may be cautious expansion.

Italy Luisa Spagnoli, a high-end women's clothing brand, has recently chosen to expand its overseas market to cope with the downturn in the market.

It is reported that in recent days

Luisa Spagnoli

Two cities were selected as breakthrough objects.

One is the US emperor. As a symbol of the official entry into the US market, Luisa Spagnoli has no choice.

Soho area

Instead, it chose the Silicon Valley area of the US emperor as a breakthrough.

But it can be understood, after all.

Brand style

It's not too fashionable. It's more about everyday fashion.

And Luisa Spagnoli also revealed that in addition to entering the United States and imperial capital, Luisa Spagnoli will also enter the British and German markets.

Another key breakthrough market is the Greater China region.

Although the consumption desire of Greater China is still in the doldrums, Luisa Spagnoli still chooses the Imperial City, which has higher consumption level and hopes to get more fashionable daily choices and concerns, as the first stop to enter the Chinese market.

Related links:

Luisa Spagnoli, founded in Italy, opened the first step to the Chinese market in Beijing in May 10th.

As a luxury luxury clothing brand with more than 200 stores in the world, 88 years after the creation of the designer's brand name by Ms. Luisa Spagnoli, she finally sent the brand that was scattered over the peninsula to China.

Looking at the world, the princess of Kate can be said to be the most loyal fan of Luisa Spagnoli. In many public occasions she attended, she was accompanied by Luisa Spagnoli. At the same time, celebrities including the president of Albania, Mrs. Sophia Rolland, Audrey Hepburn and other celebrities were also interested in it. Many important business, political and fashion activities all had Luisa Spagnoli.

At the opening site, the deputy curator of the Italy embassy, the minister Augusto Massari, the chief representative of the Italy Foreign Trade Commission and the Mr. Amedeo Scarpa of China and the general coordinator, and the Italian Trade Commissioner were clipped for the first Luisa Spagnoli store in China. The four models showed the latest 2016 spring and summer products with the live band playing, showing the Bohemia style of the season's brand.


  • Related reading

Fast Fashion Brands All Over China, Or Will Slow Down Shop And Avoid Risks.

brand building
|
2016/5/11 15:38:00
43

Adidas'S First Quarter Sales In China Increased By 30%, A Record High.

brand building
|
2016/5/11 11:21:00
29

31St Degree Will Continue To Advance Overseas Market.

brand building
|
2016/5/10 20:57:00
43

Farfetch'S Financing Seems To Have Taken The Chinese Market.

brand building
|
2016/5/9 22:10:00
83

Eraldo Poletto May Want To Join Ferragamo'S Performance.

brand building
|
2016/5/9 21:27:00
65
Read the next article

In The Spring And Summer Seasons, The Shape Of Korean Actress Is Sweet And Charming.

The street shooting of Korean actress has always been dominated by fresh and fashionable fashion. When spring and summer are changing season, they are especially pleasing to the eye, temperament windbreaker, simple shirts and romantic flower skirts are all the magic weapon for them to get out of the street, so they can enjoy their look.