Kate Spade's Local Market Sales Began To Rise

　　 Light luxury market There is still a strong growth performance, compared to the recently dismal luxury consortium. And Kate Spade recently released its first quarter earnings report, which not only turned a profit but also performed better than the investment bank expected.

It is reported that in the first quarter of April 2, 2016, the net profit of Kate Spade ended at a loss for a long time. It recorded a revenue of 11 million 600 thousand US dollars, with a total revenue of 7.5% to 274 million US dollars.

It is worth mentioning that, by region, domestic market sales in North America are ahead of other markets by 17%. The growth rate of the international market is relatively weak, only 3.2%.

Group also said that due to the good start of the first quarter, let the group for the coming year. achievement Confidence is more fulfilling. The group said it was not just the North American market. Light luxury demand Expand, and because of the development of global business strategy, let the group's performance is excellent.

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From a net loss of $55 million 200 thousand in the first quarter of last year to a net profit of US $11 million 600 thousand in the first quarter of this year, we lost money. What happened to Kate Spade?

Recently, Kate Spade released its first quarter earnings for April 2nd. Data show that net profit in the first quarter reached 11 million 600 thousand US dollars (about 75 million 444 thousand yuan), up 7.5% over the same period last year. Sales in North America also beat analysts' expectations, with a 17% increase in revenue. Kate Spade's product strategy adjustment and online business are a lot of help.

In the first half of last year, Kate Spade shut down the medium and low price young sub line Kate Spade Saturday, as well as the men's wear line Jack Spade, and concentrated firepower to open up the Chinese market. Although Kate Spade Saturday has been favored by many young people, in recent quarters, the company has noticed that Kate Spade Saturday's sales are weak, and the discount rate is too large, which has already endangered the gross margin and share price of the company.

"Along with this strategic alignment, the company will focus on the long-term development of the core brand Kate Spade New York," chief executive Craig Leavitt said in a statement. To this end, Kate Spade Saturday, which has just been released for two years, will end its independent operation mode, retain trademarks and products, and sell it in Kate Spade New York.

In addition, while improving brand positioning, this lightweight luxury brand has entered the Lifestyle category of children's clothing, sportswear, bedspreads, kitchenware, bathroom and so on to expand the brand exposure rate. At home, it continued to cooperate with the high-end home brand Lenox, and launched 116 pieces of products including cookware, tableware, cutlery, glassware and so on. The clothing line has expanded to pajamas, yoga suits and children's wear, and the price ranges from tens of dollars to hundreds of dollars.