H&M Sales In The First Quarter Were Lower Than The Same Period In The Two Fiscal Year.

H&M group announced that sales volume between December and February was 50 billion 600 million kronor (39 billion 600 million yuan).

Therefore, the first quarter sales increased by 8% according to the Swedish kronor and increased by 9% in local currency terms.

This is good.

It mainly benefited from the growth of 10%, 7%, 10% and 10% in the first three months of the new fiscal year.

But this growth trend is lower than the same period in the last two fiscal year.

For example, a year ago, the growth rate of the group in the first three months of the year was 15%, 14% and 15% respectively.

Sales in February 2016 recorded an increase of 10% in local currency, mainly due to the increase in February 29th this year.

The "welfare" of this leap year is estimated to be

It has contributed 2% of the increase.

In the first fiscal year ending last November, the Group recorded a total sales of 22 billion 700 million euros (164 billion 200 million yuan), an increase of 19% (11% in local currency).

The group plans to open 425 new stores this year.

In the first quarter, the group had 3970 stores, up from 3551 a year ago.