High Heeled Shoes Reflect The Economic Trend &Nbsp; High Heels This Year May Be High In Spring And Low In Autumn.

If you are looking for new jobs for new year's work, buy a pair.

The guest who is trying on a bright yellow new sandal asks a little uncomforted. The shoe heel of the pair of heel shoes is 12 centimeters, can she walk down? Xiao Li consoled her that the heel of 12 cm is not the highest. It is said that there is a shoe heel up to 15 centimeters, which is coming to the shopping mall.

In the Wulin store in Yintai department store, almost all the women's shoe brands on the side cabinet have displayed spring shoes, and the high-heeled shoes account for seven or eight of the total, while the flat heels only have two or three pairs.

There are institutions trying to prove that high-heeled shoes can also reflect the economic situation.

IBM Global Business Services Department has conducted a survey and analysis of decades of fashion trends related to women's shoes.

It turns out that when the economy is stagnant and fluctuating, fashionable women usually choose shoes with high heels and bright looking shoes, such as high heels and muffin shoes.

During the great depression and oil crisis of twentieth Century, they replaced the low heeled sandals and the flat bottomed princess shoes for several times.

In a stable economy and comfortable life, people prefer to choose comfortable low heels.

For this reason, they took the shoes for the past 100 years for example.

During the Great Depression of the early 1930s, high heels and heel lace shoes replaced the 1920s low and lace up shoes.

During the oil crisis of 1970s, slope heels replaced the popular low heeled shoes in 1960s.

At the turn of the century, after the collapse of the Internet bubble economy, the high heels replaced the 1990s low heels.

At the same time, the popular high-heeled shoes became popular because of the American drama "sex and the city".

Reality: heel height affects customer psychology.

Is this theory applicable now? A brand agent with multiple women's shoes brand compares the data of last year and this year's orders, saying that last year, every 100 pairs of women's shoes had 40 pairs of high-heeled shoes, and 48 pairs of high-heeled shoes in every 100 pairs of women's shoes this year.

If you count the popularity of sponge cake shoes, you will get more.

The added heels are mainly heel height of 8 cm or more, with few heels.

Color or candy color, or bold collision, in short, it is very eye-catching.

The middling price shoe brand agent said he had heard of similar heels theory, but he thought that the heel height was not directly related to the economic situation, but it had a subtle psychological impact when the guests paid the bill.

However, if customers go shopping because of the depressed economic situation, high-heeled shoes can really lift up their spirits.

When trying on high-heeled shoes, guests must stand upright and have longer legs.

"Before, on average, 1.2 pairs of shoes were purchased by a single customer. Now this figure has dropped, and business is harder than before."

The brand agent said that high heels can be combined with more occasions, which is why many brands are trying to launch high heels.

In addition to making the heels higher, the brand has to come up with other ways to attract people to buy.

After more rigorous training, the promoters should be considerate and considerate to the guests. The more the styles of shoes are, the better the colors will be.

"The height of high heels has been rising in recent years."

A shopping mall official said, from the earliest five or six centimeters, slowly increased to 8 centimeters, and then to 10 centimeters, 12 centimeters.

It is also interesting for the guests to try them on. They always like to challenge the highest heels and buy a little lower.

No one can tell where the height of high heels is.

Reporters checked the entertainment star Lady Gaga wearing "hate high" high-heeled shoes, heels up to 8 inches (1 inches =2.54 cm), that is 20.3 centimeters.

High heels will be shorter in the future?

In IBM's analysis of high-heeled shoes, there is an optimistic expectation.

At the end of last year, the IBM global business service department used special software to analyze the trend of social media articles and released a new survey and analysis.

The height of shoe heels of mainstream women has been decreasing gradually, from 7 inches in 2009 to 5 inches in 2010, and then down to the current 2 inches, back to the level before the financial tsunami.

Research shows that footwear stores are still showing super high heels, but the trend has begun to spread to the heel of Princess heel.

The study pointed out that between 2008 and 2009, the most influential bloggers in the United States mentioned the heel height of 5 to 8 inches, but this year they always mention the famous brand 1.5 inch to 1.75 inches flat shoes.

The heel height is reduced by an average of 3.5 inches.

Talk about "gold" will be better in the second half of the year than in the first half.

Consumption is one of the three carriages that pull the economy, and it is also a reflection of people's confidence in the economy.

After the negative growth at the end of last year, the sales figures of several major shopping malls in Hangzhou were all red during the Spring Festival. Hangzhou Tower, department store, intime department store and Jie Bai 7 store sales totaled 290 million 645 thousand and 500 yuan, an increase of 4.92% over the same period last year, an increase of 6.3 percentage points over the Spring Festival last year.

At the beginning of the month, six, the life styles of the leaders of the major shopping centers immediately switched from vacation to intense work, and the meeting continued.

At various meetings in the new year, they predict their prospects and boost their morale.

Tong Minqiang, general manager of Hangzhou Tower shopping mall: opportunities in crisis

On the basis of sales volume of 5 billion 329 million yuan in 2010, Hangzhou Tower completed sales of 6 billion 180 million yuan last year.

Sales in January also increased.

Sales of household appliances, watches and luxury jewellery began to decline compared to the same period last year.

Affected by the economic environment, this year's retail industry will be more laborious.

There are still opportunities in the crisis.

Hangzhou Tower shopping mall will actively expand the three formats of commercial complex, boutique department store and supermarket.

At the same time, we specializes in customer service.

Ma Qihua, vice president of intime department store: this year is very confident.

Last year, the business growth of intime department store in Hangzhou was more than 20%, and it also maintained a year-on-year growth rate of 15% in January.

The current economic situation has not affected people's daily life, but only affected the purchasing psychology.

Clothing is the largest category of intime department stores. People still have to buy new clothes, and sales are still rising.

Yintai West Lake store and Qingchun store opened in 2008 and 2009, respectively, with poor economic situation. The two stores brought nearly 2 billion yuan of sales last year.

This year is like facing a new examination, it is difficult to upgrade, but the accumulation of experience is also more abundant.

Xie Bai Group Chairman Zhou Zili: there will be growth in the second half of the year.

Jie Bai performed well last year, and its turnover and profit achieved two digit growth.

During the Spring Festival, sales increased by 11% over the same period last year. This increase was the highest among old stores, and the highest increase was in jewelry and cosmetics.

This is the increase brought about by the expansion of business volume, indicating that the shopping mall, which combines shopping, leisure and catering, is especially popular in the market.

This year, the total retail sales will continue to grow, but the department stores will also face the diversion of stores and networks.

Ahead of the Spring Festival, some sales in February may be diverted in January.

Under the current economic environment, the department store industry is expected to grow better in the second half of the year than in the first half of the year.