How To Avoid Fast Fashion Clothes Becoming "Fast Food Culture"?

Fast fashion clothing is a new type of clothing that aims at the fast-paced life of modern people. Its advantages are low price, fashion and quick update.

It is learnt that in order to seize the market, fast fashion clothing brands will be based.

In a few weeks, we have completed a series of production and sales processes of product design, processing and distribution, and are paying close attention to the price and producing more products.

Taking a well-known fast fashion clothing brand as an example, its supply chain cycle takes an average of only 10 to 15 days, with an annual inventory turnover of about 12 times.

However, this "leader" also needs more and more abundant "forage". The brand's design ability, production quality, production efficiency and distribution speed are the "forage" of fast fashion clothing brand.

Among them, the quality of production has undoubtedly become the key to "forage", and whether quality determines the competitiveness of fast fashion clothing brands.

At present,

Poor performance, rough workmanship, color fastness, pH value and formaldehyde content have become the main quality problems of some fast fashion clothing brands.

In order to solve the above quality problems, fast fashion clothing brand can seek cooperation with third party inspection and inspection agencies, obtain relevant certification certificates and detection reports, and improve the product as soon as possible.

At present, the domestic textile inspection and certification organization has developed and has perfect technical conditions and standardized procedures. Taking the Engle test as an example, it can complete the project testing of the sample size change rate, cortex identification, color fastness and volatile organic compounds in 4 to 5 working days.

It provides a one-stop service for efficient authentication, detection and analysis.

Quality "forage" is guaranteed, and fast fashion clothing can develop into a real leader.

Fast fashion apparel industry has entered a period of high development. How to avoid being a member of fast food culture is a question that every brand should consider.