What Is The Core Competition Of "AIFEI AI Fei"?

In 2008, the economic and financial crisis struck, and domestic demand in the domestic market was insufficient.

Product surplus, research and development efforts are not enough, product homogenization is more serious now, the whole shoe market has presented a big situation.

However, the performance of Guangzhou's "AIFEI Effie" shoes brand has increased by more than forty percent in the year.

Until now, domestic women's shoes brands and enterprises generally lack the concept of brand marketing, which failed to conduct detailed and in-depth analysis of female consumers, and accurately locate products and brands.

This has caused a large number of brand homogeneity problems, and the deep psychological needs of most female consumers have been repressed for a long time.

It seems very difficult for us to see a soul brand of women's shoes.

Guangzhou's flying flag

"AIFEI AI Fei" women's shoes are unique in such an immature women's shoes market.

Not only clearly positioning, giving the brand soul and culture, and truly care about the female consumer group.

Consumer positioning

"AIFEI AI Fei" is mainly for women who are 30-40 years old and pay attention to quality and taste, such as civil servants, white-collar workers, women in the workplace, etc.

product positioning

AIFEI evergreen has always insisted on the fact that the evergreen brand depends on the product, while the evergreen product depends on the quality, and the product is the cornerstone for all brands to survive.

Therefore, the "AIFEI AI", which is located in high-end women's shoes brand, insists on using advanced materials and fabrics to show women's characteristics. Of course, this is also reflected in the price of shoes.

However, at the same time, it also formed AIFEI AI Fei's strict requirements for shoe material.

In design, AIFEI eiffy regards his products as works of art and fine works, but not shoes, giving the most human care and consideration.

Its theme is European and American fashion culture, especially Italian style. It is dedicated to embody the noble, elegant and intellectual temperament of the target consumers.

Brand culture positioning

General manager Xie Huaipei has repeatedly said that "AIFEI AI Fei" is not just a pair of shoes, a brand of women's shoes, but more than a product.

She is a woman! "We are like a beautiful woman, you are going to coax her to spoil her and respect her, understand her beauty and discover her inner qualities.

She nurtured her from a little girl, until she became an elegant lady, and you had to maintain it well for her.

In addition, AIFEI AI Fei is a woman, but also in the AIFEI EFI company's efforts to create "care" brand connotation.

AIFEI Effie has always been "the elegant woman" as the soul.

We strongly advocate and advocate a high quality life attitude.

AIFEI senior executive said that for the 30-40 year old woman, she gave the most selfless and most noble devotion to career and work, as well as to family and children.

It is precisely this part of the female community that gives this society a steady stream of new impetus.

And they need more care and love.

AIFEI Effie brand has gone through more than ten years of history.

It can be said that the quality advantage of "AIFEI AI Fei" is its core competitiveness.

Today, AIFEI AI Fei has begun to invest more in brand operation, including right.

Management, product marketing planning and so on.

In recent years, the quality and design of AIFEI Effie is relatively mature, and this is also the key to the success and failure of AIFEI Effie under such a big background.