The Five Taboos Of Rookie Shop Decoration

The door of a shop is the throat of a shop, and the passageway for customers to enter and circulate with goods.

The number of doors per day greeting customers determines the rise and fall of stores.

The space composition of each clothing store is different, the size of the area and the shape of the body vary widely. However, no matter how complex the structure of any shop is, it is generally composed of three basic spaces, the clothing people are no exception.

A basic space is: commodity space such as counters, windows, shelves.

Platform, etc., second is the space of the shop assistants, and the customer space.

Some shops are for

A counter is often placed at the exit of the escalator. The purpose is, of course, to enable customers to see the goods they sell when they step on the floor, so as to increase the possibility of selling the goods, but this practice often causes some customers to deliberately bypass the counter and move towards the counter.

You might as well move the 2 meters away from the counter at the staircase to see the effect. I believe you will feel the magical effect of "home study".

Playing deafening music is actually very bad. Music itself can create an atmosphere, but it depends on what kind of atmosphere it creates, and the soft and elegant music can make it.

Lingering away, increasing the time of customers' stay in the store, thus increasing the possibility of customers' consumption; and the music of the ear is called "sound evil" in geomantic omen, which is a kind of fierce, which makes people naturally produce irritable emotions, and can only play a negative impact on the promotion of stores.

Now, most large shopping malls are equipped with escalators. Please be careful not to turn the escalator to the door of the store. If such a pattern has been formed, it is necessary to use the shelves as far as possible so as to keep the customers from seeing the escalator as soon as they enter the door. This is also the principle of "returning swirling and avoiding direct rush" in the geomancy. Otherwise, the customers in your store are "visiting more and less generously."

The color of shop decoration is very particular. Nowadays, many shops pay great attention to the color inside the shop. Some businessmen think that the bright colors such as red will be in a relatively excited state through the psychological test, and arouse people's desire to buy.

From the perspective of fengshui, the color of the store interior should be considered in combination with the owner's birthday, the direction of the store and the five elements of the merchandise sold. The attributes of the merchandise should be included in five categories: wood, fire, earth, gold and water. Then, according to the gueshare of the shopkeeper and the residence of the shop, the decoration color of the shop will be determined in detail. The method is very complicated.

Lighting in clothing stores can directly affect the atmosphere inside the store.

Walking into a well lighted shop with a darkened clothing shop will have a completely different psychological experience: the former is bright and relaxed, the latter is depressed and depressed.

Proper lighting in the shop can not only exaggerate the atmosphere of the clothing store, highlight the display of goods, enhance the display effect, but also improve the working environment of the salesperson and improve the efficiency of the work.