Ali CEO Zhang Yong Interpretation Of The Need For Change In The Future

At the beginning of the year 2016, Alibaba group CEO Zhang Yong put forward the "three major campaigns" of the business of Alibaba in the internal meeting of "changing the future", focusing on the globalization, the rural areas and the first tier cities.

What can we do in 2016? We should focus on the ecosystem of the business ecosystem, and how we should push ahead. We can form a big picture.

Today, I would like to share with you some thoughts recently.

Today, the whole market has changed dramatically. The embrace of the Internet and e-commerce, the embrace of retail, and the embrace of production and supply chain have been carried out in all directions.

We must be soberly aware of a situation.

Why do we need to change the future? The world outside is changing too fast.

I share with you one of the more recent sentences I have talked about. The biggest change brought about by the thinking and technology of an electronic commerce after embracing the entity business is that a business model that only relies on solving the problem of symmetric information and brings user value will actually be more and more retired from the stage of history.

In the early days of the Internet, we started from the first business B2B to Taobao. What is the first thing to solve? First, solve the problem of symmetric information.

Originally there is no Internet, so information asymmetry, because information asymmetry, so we have a large number of small and medium-sized enterprises want to export, he sent the goods to the Internet, people all over the world can find him, although it is a Leads, paction services have not happened, but Leads is good, can bring business opportunities, this is the first stage of B2B.

So did Taobao at the beginning, the whole of China.

It is very complex, and every sales link in every system wants to have the opportunity to face the consumer directly. This brings us the opportunity of Taobao.

From the end of the dealer, the retailer, or the person who could get a good shipment, we made Tmall 07 years ago, and many brands came by themselves.

Through this platform, they can reach consumers and sell things to consumers.

This process is to solve the problem of supply and demand, and to solve the problem of matching supply and demand.

Under such a big change, we have created the electronic commerce mode that we have accumulated over the past decade.

But when business changes, all industries are using their way to pform their business by using the Internet. Especially after the advent of the wireless era, the habit of using e-commerce has changed a lot. The habit of using the Internet has changed a lot.

Recently, I have been joking that ten years ago, the pattern was created by people. Today, the first generation of Taobao people, there are many sitting here, the first generation of Tmall people also have a lot of sitting here.

Exactly how the business was done at that time was actually the historical environment and customer demand at that time.

Today, when our external world has undergone such a change, how can we upgrade our electricity suppliers and creatively explore the future? This is the external objective situation that we are facing today.

What is the second objective situation? We need to look at our internal development over the past decade or so. We use Taobao, Tmall and Juhuasuan three carriages as the main body, together with all our auxiliary departments. We have created a great ecosystem of e-commerce.

The continued prosperity of this ecosystem brings us the cornerstone of our Alibaba today, and is the result of our joint efforts here, especially in the past ten years.

But today we can see that there is a problem. In fact, we have been in the past for a long time.

There is a core word that haunts all of our minds. What is the most critical two words?

All the Amoy departments do small business operations, do small marketing activities, and do small activities. One of the most concerned words is "traffic". How to do more activities and how to get a focus map?

Whether we are willing to admit it or not, we must see that our growth in the past and our growth in the past ten years are actually accompanied by the Internet's penetration into consumers and the two largest dividends in business.

What is the first dividend? It is the consumer bonus. That is, all the more and more young people in China become the Internet generation. He uses mobile phones, PC and PAD.

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Just like in 50s and 60s, it's the same thing to have tap water and electric lights at home.

A large number of Chinese consumers are not from Internet users to Internet users. They start shopping on the Internet, from shallow Internet users to deep Internet users. This is the first stage of development, the dividends of consumers.

In the past decade, we have such a very good consumer bonus with us.

What is the second? Business dividends.

From the very beginning of our Taobao, many small and medium enterprises, especially small and medium sized distributors, have the opportunity to start their own businesses, a chance to directly touch consumers. They use the Internet to do business on the Internet. As he develops, our Taobao also develops.

All of our businesses look at the business of their own stores, and work hard and painstakingly to do business in their own stores. Thousands of stores have done it, and Taobao has done it. Businesses have run their customers well, and have operated their users well, and Taobao has done well.

07 years later, a number of new brands came into Tmall, and more and more in recent years.

These two bonuses are a very good driving force for our sexual growth over the past ten years. In the middle, all of us have done a lot of work. We have built this ecosystem into good operation and can prosper.

Now that mobile phones have become something that can not be left behind, there are many changes in the way of reaching consumers.

Against this background, we have to consider how the big environment has changed, how our platform has changed, how we can create and how we should change, and the most important thing here is to create.