The Pformation Of Li Shi Department Store To "Face Changing" Is Only "City Outlets".

According to the introduction, Lishi City outlets has now completed brand investment. Apart from 30% of restaurants, nail and other formats, the rest of the shops are all brand discount stores, including Adidas, Nike, Europe, BELLE, JNBY and other brands.

"In order to enhance our shopping experience, we have also improved the internal structure of the entire shopping mall."

Wang Xiangtiao introduced, the entire shopping malls renovation investment more than 30 million yuan.

However, after the "re pformation" of the time of orlies square, it is still time to test whether it can change the previous decline and thrive under the shadow of the big tree.

In the 5 years since its opening, the Department of Commerce has changed its face several times. Now it plans to pform into "City outlets", which is only competing for competition with its surrounding rivals. The large commercial plaza will soon compete for "different". You combine with the film and television, and I will associate with art.

Ningbo's existing commercial square is already full of food, and there's a great wave of latecomers on the road.

The commercial square with empty shops and open doors is the death of investors and the pain of a city.

In the Internet age, we should pay more attention to the experience of consumption. How should Ningbo's large commercial plaza go out of the road of differentiated development?

26 thousand square meters of commercial area shops have long been emptied, bold renovation is about to end.

This month, Ningbo's first "City outlets", the first to introduce more than 100 brand-new brands, will open to welcome guests here. The project is to make the impression group of Yinzhou impression city.

Yinzhou Wanda Plaza is one of the earliest and most prosperous commercial squares in Yinzhou District.

But perhaps it is because "there is no grass under the big tree", and Yinzhou.

Li Shi department store and Liansheng square, which are close to each other, have not been fired since its opening, and are in sharp contrast to Wanda Plaza, Yinzhou.

Take over in India Group.

There have been several pformations before.

In the early days of its opening, Lishi department stores located in high-end department stores, including famous French crocodile, Shiseido and other famous brands.

Because of the lack of popularity, a few years ago, the mall began to adjust its brand, and then gradually pformed and increased its experience format, creating an integrated shopping center which combines shopping, dining and children training, but it is still tepid.

In January 2015, in accordance with the idea of "professional people doing professional things", they invited the Indus group to take over the operation of Lishi department store.

"After taking over the project, we did a long time market research.

If it is comprehensive

The overlap with the surrounding businesses is too high and competitors are too strong.

From the experience differentiation, we finally chose to be the city's outlets, just like Hangzhou's popular "home of clothes" and "sand boat".

Wang Xiangtiao, general manager of the city of otris, said that the city's location is smaller than that of the ordinary outlets, but the area is also smaller. Luxury goods are less expensive, and the main brands are light and luxurious, and the customers are younger.