Clothing Enterprises To Deal With The Cold Wave

Mr. Wu, director of fur factory in Haining, Zhejiang, sighed that clothing sales were bad this year, and the price of fur dropped by about 30%.

Last year, a mink could sell for more than 10 thousand yuan retail price. This year dropped to 10 thousand yuan, almost close to the cost price.

"Price reduction is to reduce.

。

Although high inventory in the past two years has led many manufacturers to reduce production plans this year, sales this year are still worse than last year, which makes manufacturers still feel the pressure of inventory.

Mr. Wu said that many customers came to pick up the samples this year, so that they had little to replenish them later.

Mr. Wu sighed that although he knew that the net could clear the stock, the net must hit the whole distribution system. At present, the way to clean up the stock is to attend various exhibition fairs.

"The number of exhibitors brought up this year has increased. Last year brought 2000 pieces over, bringing 3000 pieces this year, hoping that 13 days of fairs will help.

"

Mr. Wu said.

Another department store believes that under the downturn of the industry, the impact of fast fashion brands abroad and more and more consumers are buying clothes from abroad. This is also the reason why clothing prices are hard to rise and sales remain weak.

Guangzhou one treatment

The boss of the enterprise Mr. Li told reporters that the last two years of the end of the goods are still many, and this year's tail cargo situation is not good prediction, the current sales season is the key, the key is to look at the sales situation of these two months, clothing enterprises should make good use of this sales season, reasonable pricing, promotion and sale, in order to reduce inventory pressure.

Zhou told reporters from the manufacturer of Beijing, this year's sales fell 30% compared with last year, the retail price had to be cut, nearly half of the decline.

A garment industry insider told reporters that domestic demand was insufficient to export downward, and the average unit price of clothing imports and exports had been reduced.

The reduction of international market demand has become the main reason for the reduction of garment export orders and the decrease of the amount. The global garment market is plunged into a "cold winter".