Where Does Japanese Department Store Come From? What Is The Secret Of Success?

Cultural activity is Japan.

The traditional program is also one of its characteristics.

In recent years, Japanese department stores have entered China, continuing this tradition.

As a tradition, there is a source. We go through a Japanese department store to see how time builds the character of Japanese department stores.

For example, Takashimaya, a high-end department store in Shanghai's Gubei wealth center, held various cultural activities after landing in China in December 2012. Cherry Hill meatball China line exhibition, Japanese flower arranging art exhibition, children's Club creation and so on.

During the era of shogunate in the Edo period, there appeared a Wu clothing shop specializing in kimono for the famous and samurai classes.

In 1611, Ito house, a small workshop in Wu Chai shop, was opened in Ben CHO, Nagoya.

The Ito Wu clothing store, which was more than four hundred years ago, is the predecessor of today's large department store in Japan.

In 1673, another clothing store called "Wu Yue" store, which was called the Vietnam backyard, was set up in the Edo house.

The appearance of Wu clothing store usually hangs a cloth called "warm curtain", with a trade name or family emblem on it.

The shop is tatami room, and the boss and his fellow are sitting at the table waiting for the guests.

After the guests arrive, take off their shoes and deposit them before they can sit on tatami.

The guest asks his or her own needs, and the boss decides to pick up the items from the room that may meet the needs of the guests.

This traditional paction mode is called "seat sale".

In addition to the "sale" in the store, there are also claims that the salesmen of Wu clothing store come to the door to listen to customers' needs or to take the goods directly.

As the main customers of Wu clothing store are financial names and samurai classes, accounts are mostly used.

No matter "seat sale" or "bookkeeping", it embodies the noble etiquette of hospitality.

This is also the keynote of future department store service.

The second stop of time travel: the workshop in Meiji Era

In the early Meiji Restoration period, in the civilized civilization movement advocating "Europeanization of social life" in Meiji Restoration, something called "persuading workshop" was born.

Meiji 10 (1887), as a part of the industrial revitalization policy of Ueno Park, Japan held the first domestic promotion fair (led by the Japanese government to promote the export of domestic products).

For the remaining products in the clearance Expo, the next year Tokyo government opened a large "common shop", that is, "persuading workshop".

After persuaded the workshop to survive, Meiji 13 years (1890) set up a workshop of private nature in all parts of the country, and flourished in the late nineteenth Century and early twentieth Century.

Persuaded the workshop to discard the sales mode of "block sale" in the past, learn the mode of "display and sale" in Western department stores, and unify all prices. Cash pactions on the spot no longer need to take off shoes, and customers are free to enter and sell.

In addition, the atmosphere of the Expo is full of Western flavor, and the workshop has become a microcosm of civilized civilization.

However, at that time, the persuaded workshops did not have a unified business philosophy, and the commodity composition was relatively weak. At the same time, along with the pformation of the traditional Wu clothing store to the department store mode, the workshop was also forced to disappear.

With the intensifying of the curtain movement, the name and samurai declined gradually, and the traditional Wu clothing store lost the most dependable customers.

Wu clothing store, which is in a difficult position, has to find a new way out.

In the late Meiji period, after the introduction of the department store mechanism by European and American influences, the more backroom has been committed to the first camp of pformation to department stores, and in the new year's speech in January 2nd of Meiji 38 (1905), it published a large advertisement in the newspaper, issued a "department store Manifesto", officially announced the pformation to department stores. Since then, other traditional and powerful Wu clothing stores such as Gao Dao house and song Ban house have also entered "department store", and the department store has been widely accepted as an important symbol of modern cities.

Let's take a look at the San Yue Department store.

The opening of the Japanese Bridge store in the San Yue Department Store in 1914 marked the birth of a department store as a physical form.

The Japanese Bridge store is a masterpiece in the history of architecture with Renaissance architecture. It is equipped with the first escalator, elevator and perfect heating system in Japan.

And opened a garden on the roof, set up teahouses, music rooms and other cultural and entertainment facilities.

This magnificent spectacle is not out of date today.

Over the past century, the high-end department stores in Japan have basically maintained the following core elements:

1) shop decoration style luxury

When we first learned from department stores in London, we found that the luxury of shops is "to enrich the customers and feel fashionable."

Hundreds of stores compete to attract customers through luxurious buildings and interior decoration.

Although luxury and fashion are different from time to time, luxury stores reflect fashion, so far, they are essential elements for Japanese department stores.

2) high-grade luxury goods.

The department store, which was pformed from the traditional senior Wu clothing store, was the first senior item of the kimono.

In order to match the high-end luxury location of department stores, most department stores introduce fine arts and crafts and other imported products from abroad, and create an atmosphere of "high-profile" in all aspects.

3) actively develop cultural undertakings

After the declaration of the department store, the San Yue Department store started one after another: in 1907, the new art department was set up, and then the Junior music team was formed.

In 1927, he opened the March Hall (now three Yue Theatre), held the first fashion show in Japan, opened the first Japanese intangible Arts Heritage Exhibition in 1954, and the Paris exhibition in 1956.

Gao Dao house held the London Japan English Expo in 1910.

Back to the beginning of the article, today's High Island house still insists on actively developing cultural activities.

4) fashion trends

Japanese department stores play a leading role in fashion trend.

The first thing to start with Gao Dao house was the 1902 issue of the fashion trend guide magazine phase 1 "new clothes"; in 1927, the three Vietnamese bridging head store held the first fashion show in Japan.

After that, other department stores also held fashion shows.

Therefore, when some European and American luxury brands have just entered the Japanese market, they usually enter the Japanese department store. The department stores use luxury brands to improve their grades and the trend of publishing. Luxury brands also depend on the customers who are in line with the brand audiences.

The fourth leg of the journey: post-war high development period

After entering the 50 year of twentieth Century, the Japanese economy began to recover, production and consumption began to pick up, and the major department stores in Japan further expanded the store area on the one hand, and on the other hand, they extended the service target from the high income class before the war to the common people.

In 1960s, Japan's rapid economic growth, rapid increase in national income and the beginning of mass consumption society began.

The rapid growth of consumption has brought huge business opportunities to retail businesses including Japan, including department stores.

Department stores are entering a period of rapid growth.

In 1970s, with the development of the economy, Japanese department stores continued to maintain rapid growth and growth. The main feature was that the growth rate of department store sales was higher than that of the retail industry as a whole. This phenomenon lasted until 19 9 8 years ago.

At the same time, Japanese comprehensive supermarkets have also developed rapidly in this period.