Xia Hua, Chairman Of Yiwen Group, Talking About The Application Of Internet

Xia Hua: Dear Mr. AI, Mr. Donghua, Wang Yong, and entrepreneurs, good morning, everyone.

At the moment when I was on stage, I particularly wanted to say to Mr. AI that there are still a group of Chinese brand people today who are quiet and steadfast. They never give up this way.

I feel that because they have a dream, sooner or later, the whole world should give dignity and glory to those who are quietly working hard behind the creation of Chinese brands.

The conference gave me 15 minutes. I want to say a few words about how Chinese brands can bloom like a flower.

In this era, if you are not bright enough, people will forget you.

Every one of us knows what we have to pay for this year's blooming posture and bright colors.

I would also like to say that there is no trick.

I think there are three points that we should always remember.

The first point is that people who make brands must be willing and motivated.

A strong desire will make you always believe in the power of believing that you can achieve a brand and win people's applause.

I think this era is not enough. You have to be able, but in different times, your abilities are different.

The previous brand China, I have been talking about, the brand must have four abilities, such as the ability to create a unique product, the ability to create a unique product, the ability to sell the effect in a unique way, such as the ability to tell stories, such as the ability to build people, to create less ability.

Today, you will see that the times have changed and the requirements for entrepreneurial capabilities have changed.

First of all, today's brand Chinese entrepreneurs have the ability to see the eye. It is no longer a simple short board principle, but a long board and long board. You can see who can patch up your short board.

When a long plank touches a long plate, you will find a nuclear burst.

This year, you may see that no matter how fast the merger is made, the merger of the 58 fair includes the rapid development of mergers and acquisitions in the industry.

When you have the ability to see your strengths, see the strengths of others, and know how we interact to produce the greatest motivation, I think you begin to pform your real abilities.

Second, a very important point is that

We say that an excellent brand of an industry is a great entrepreneur.

In the past, the idea of an entrepreneur could not become a commodity in a few months. It would not be possible to enter the market. But when the quality chain of the industrial chain was combined, you would find that the time was greatly reduced.

I said that every good traditional brand of traditional industry should not only look at one mu and three points, but the most important thing is to see what kind of docking opportunities we can provide to the new business market.

It has been ten years since Yiwen has been hand-made. The problem I have never been able to solve is how to make the works of the most famous cultural treasures of the mountains in China go to the world, not in museums, but in people.

I used to take these old people to London, to Paris, but they were very hard to survive. They didn't adapt in the city.

So this time, I really opened the museum to the mountains. Many people saw the Museum of Yi Wen's handcrafts, and they moved to the village one after another, and they drove to the place where the old man lived.

To this end, we have attracted designers from all over the world to create Chinese fashion with the elderly.

In the past three years, we have used

The method integrates more than 1200 designers worldwide.

The design draft, including Paris, Milan and London, will be back to us within 24 hours.

We link with the best factories in the industry chain, and let the creative products be made with the fastest speed.

We link with more than 500 franchised stores, the fastest commercialization.

Such links give us the opportunity to quickly integrate resources around the world.

Today we have opened a big tourist county. When you come to this tourist County, you can see the scenery and take away the feelings. You can experience the life aesthetics products of their show with the old people. Chinese handcraft has become a brand, and the handicraft workshop has begun to influence the world.

Today, we have linked all the factories, and linked more than 1000 stores in the terminal market.

Those entrepreneurs who are most capable of doing APP will start our business together and become the initiator of the industrial chain. We hope that China will create brilliance, and the world lacks the ability to do things well.

In the Internet age, I particularly hope that entrepreneurs will be different from the external noises. They can have a quiet force to keep everyone quiet. Truly, Chinese enterprises must have three characteristics in the future. Every decision we made in the past years in the pformation era, we are firmly committed to the brand's historical position. No matter what happens now, we still have the opportunity to change the industry and still have the chance to create the future.

More importantly, we are not afraid of the future. No matter how big the storm is, we can all join hands and create a great miracle of Chinese brand.