Alibaba CEO Zhang Ying'S Net Red Economy

In December 18th, Wuzhen World Internet Conference "Internet technology and Standards Forum", Alibaba group CEO Zhang Yong keynote speech pointed out: the Internet has developed for nearly 20 years, is no longer an independent industry, but the "hydropower coal" infrastructure, all enterprises are Internet Co.

Zhang Yong also pointed out that the Internet is still focusing on the demand side. However, in the future, the Internet will play a greater role in the supply side reform. The demand generated by the supply side reform will become the driving force for the future.

Zhang Yong said that the traditional e-commerce is to solve the problem of information symmetry, just like Ali's earliest B2B business, but now the Internet is no longer a business mode, and combining all walks of life is the real business.

When the whole ecosystem is in the same target and consistent with the Internet, the power of explosion will be enormous. This year's double 11 sales volume of 91 billion 200 million is the best example.

In this process, there is a need for unified standards and continuous cracking links. Alibaba has formed a commodity system, payment system and membership system over the years, serving all customers and all partners with link standards and data.

The following is the full text of Zhang Yong's speech:

Dear Huang governor, director Xu, leaders, guests, friends in the media, good morning, it's very cold today, but the sun is shining. I think we have gone through a year. By the end of 2015, the second Wuzhen Internet Conference, I remember last year was also close to winter, the first time to attend this meeting.

I just sat down to think about what happened this year. What changes have taken place in the industry between the first Internet Conference and the second session, and what new things have emerged? Actually, let me take this opportunity to share with you today's changes in the world that we saw in the Alibaba and what we want to do today.

In fact, these eight words can sum up the whole industry in the past 12 months, the whole industry has gone through the road, the Internet has nearly 20 years, in the process, in the past 16 years, I think the Internet is more regarded it as an independent industry development, when we call it an enterprise, we say this is a Internet Co, the other is an industrial company, this is a financial company.

But just when Hu Xiaoming introduced the guests, I was thinking, actually every enterprise here, whether he comes from industry, hardware or software or service, actually every enterprise is now a Internet Co. Every entrepreneur and manager of every enterprise is thinking about how to reconstruct his industry with the idea and technology of the Internet, so as to establish an efficient connection and make the operation of the enterprise more efficient by using the Internet with his users and his customers. In fact, today we can see that the whole change is taking place widely.

These enterprises can say that in the past twenty years, some of the most prosperous enterprises we have seen, especially with the technology and ideas of wireless Internet, have seized the pain point of an industry to reconstruct. From the very beginning, the whole Internet has affected the popularization of information, and today it has a profound impact on every industry, affecting every consumer's clothing, food and shelter.

This is a change that we can see in this industry change.

In this process, every enterprise will consider a question: how do we embrace the Internet? How can we use the Internet to drive this enterprise's own pformation and promote the pformation of the industry?

The first business is B2B's business. Our business at that time was very simple, that is, we saw the advantages of the Internet. What is the advantage of information symmetry? It is the advantage of symmetric information that enables all Chinese SMEs to display their products to buyers all over the world. So we have produced B2B services for 15 years. But it can be said that all information processes completed in the form of information symmetry must be superimposed on information. This is also our constant correction of our information model over the years. We hope to use the Internet to not only solve the problem of symmetric information on the Internet, but I think the Internet that we understand in the past, whether it is portals or search, is also our e-commerce. In fact, many of them are symmetric information problems. For Alibaba group, our earliest starting point, as we all know, when Alibaba group started the company in 1999, we started.

All users, because the Internet has no boundaries, the most efficient touch of information, all B2B, from Taobao to B2C Tmall, what we call traditional e-business, is to solve the problem of information symmetry.

But today, the tide of the Internet has had a wide impact on the whole society. In fact, the Internet has become a natural resource like hydropower and gas. In fact, the Internet is no longer a business. It is no longer a business mode. It can be pformed into business with all industries. This is also the essence of "Internet +" that we talked about in recent years.

In the process, all enterprises will bring new opportunities.

When all the participants in the whole industry chain are consistent with each other's goals and accomplish one thing according to common standards and common goals, the power of the whole ecosystem is infinite.

This is the most important reason why we can get to a higher level this year.

Because there are tens of thousands of enterprises behind this, millions of employees in this enterprise, there is no place to express the practitioners, all people do a thing according to a standard, what is this standard? It is the standard of information and data standards. In this process, the end-to-end data experience, the supply of goods, the matching of supply and demand are formed. This is what we see in the past double eleven.

Because in this process, the supply and demand of many industries, according to a standard of rapid fission, give you an example. Before the double eleven, I was told that the main line pport vehicles in China's entire pport market were scheduled to be empty. Why? Because all logistics enterprises and distribution enterprises have to prepare extra resources for double eleven.

The pport vehicles of the stock of the enterprise certainly can not meet the needs of that time, so they have to integrate a large number of scattered idle pportation resources in the society. On that day, a large number of outsourced distribution personnel have appeared, because we know that the package amount of the day is 470 million, which exceeds the carrying capacity of China's logistics and distribution, but the secret of social cooperation is that when we can integrate around a common goal and dream, we will be able to integrate this power.

Therefore, there has been a great deal of logistics and distribution during that time. We can call it casual worker or temporary practitioner. He earned piecework wage. He can get information through mobile phone, complete service, and finally feedback information, so that users can get integrated services.

This is the power of integration.

And we can also see that with this change, all of us, especially those on our retail platform, our businesses, our brands, they no longer take an online Internet festival with themselves, but also actively embrace such a festival, because everyone knows that today he is actually part of the Internet, so we can see that this is a very important change in the process of industrial convergence.

A very important point in this process is the formation of a standard.

This is also a matter that our Alibaba group has built in the past. Through so many years of efforts, we have formed a set of commodity system, payment system, membership system, such a complete link, how to link the standards and data to serve all customers and all partners, this is what we are committed to doing today.

Let's give an example. Today, in the general control room of Alibaba, all the Chinese express company's systems are interconnected with us. Under such interconnection, when a sales order on the website is pformed into a logistics parcel, although the order has been circulated among different enterprises, the standard of information will not be broken. We must measure the timeliness and effectiveness of the order for consumers' service according to the same standard.

It's just that commercial property has been pformed from a sales order to a logistics order, and even to a part of the industry that has been pformed into a service order. So in this case, every enterprise is operating on its own, but in a big ecosystem, we will connect with each other consciously and unconsciously, and this kind of mutual connection will bring us to customers.

The promotion has naturally formed a market-oriented standard.

This is what we see today is a very big change in the development of our industry as a whole. In the past year, I think I have a very deep understanding.

The second thing I want to share with you is that in the past year, we can see the strength of the whole new economy, and its vitality has brought many new species. These species are unimaginable in many years ahead of us. In fact, we have been talking about the Internet economy and fans economy all the time. But today, throughout the whole 15 years of the whole year, we share a new generation of ethnic groups. This is a very notable feature on our Ali business platform. It is a new family on Taobao's platform. We call it the net red people, and the outbreak and generation of net red is the embodiment of the whole new economic force.

In fact, when we discussed the classification of business in the past, we said it was a real economic worker, a knowledge-based worker, a service provider providing labor services.

But in fact, there will be a new class of ethnic groups today, and such ethnic groups are naturally excavated in the Internet connection box communication.

Because the younger generation has created new economic phenomena for idols, for the good guys and for the stars. I think this is unique in the world. These net red people are not big stars, but they are entirely based on the Internet and grassroots generation of a group of stars.

Unlike eight years ago when we discussed the brand of Amoy, he was the maker of the Internet.

Even the manufacturer is not. He gathered a group of fans who share his interests with the power of the individual, and finally produced economic opportunities and business opportunities. This is very, very wonderful.

But such changes are natural, and no one can predict that no one can make it happen.

So market opportunities are not created, but discovered.

In this process, we see that all things connect and merge. We have to define what things are. Everything can be anything. It can be a link between enterprises and enterprises. It can also be a link between things and things that we can see in this topic, and also a new economic role.

This role creates a new connection with manufacturers, designers and sellers, consumers and service providers.

This is our new economy in the context of the Internet, the Internet penetration of the new economy, we see endless vitality.

Finally, I would like to share with you the impact of the whole Internet on business and the development of the industry as a whole. In the past years, when we talk about the impact on business, we are talking more about demand side. On demand side, we can see that because e-commerce can sell things to a wider area, I do not need one hundred thousand stores in China, but also can cover many areas of China, and even rural areas.

Because of the Internet, I can connect consumers, send messages to him and discuss with him. This is what many companies are trying today.

However, it can be seen that with the development of the Internet and the influence of the supply side, especially on the formulation of the supply side reform, I think that in the future, the Internet will greatly promote the reform and pformation of the supply side.

The impact of the Internet on demand side today, I call it the impact on the consumer supply chain, will definitely go to the production supply chain and move towards the upstream industry.

This is what we can see in the change of the whole industry today. Maybe next year, when we come back here to open the third Internet Conference, we can see a lot of fresh examples.

For the supply side reform, there will be many new hardware and new demands on the supply side reform.

These are the cornerstones of our future driving force.

And there is no doubt that one thing will not change behind this. That is, data and data become more and more important. Data become the basic energy and blood of new business. How can we use data to promote the changes of new economy, the integration of industries and the reform and upgrading of supply side?

I think this is the opportunity we can see at the end of 2015, and we hope that we can work together to explore the coming year together. We can have many new things and new dreams and prospects in the coming year. Thank you.

Net red economy is a new business phenomenon generated on Taobao this year.

Zhang Yong said that the net red economy is a new economic role born in the new economy, showing the fission effect of the Internet at the ends of supply and demand. This role has created a new connection between manufacturers, designers, sellers, consumers and service providers, showing the infinite vitality brought by the integration of the Internet with the new economy.

Zhang Yong finally pointed out that the Internet is still more talking about the demand side today, but the Internet will have a greater role in the supply side.

Zhang Yong looks forward to the future and points out that the new hardware and new needs brought by the supply side reform are the cornerstones. The state put forward the supply side reform, which will promote the Internet to play a greater role in this field. "I hope we can see more vivid examples when we return here next year and hold the third world Internet Conference."