Multi Channel Integration And Force To Customize Business Into A New Normal For Men'S Clothing Industry

Multi channel integration will become the normal retail of men's clothing

Recently released the "China Men's clothing industry development trend report" pointed out that accompanied by domestic and foreign

With the constant change and adjustment of the market, the pformation, adjustment and upgrading of our men's clothing industry is developing in depth. The future development will show more directions and further promote the further differentiation of the industrial structure.

Data show that in 2014, the size of men's wear market in China amounted to 900 billion yuan, accounting for the whole.

About 47% of the sales market.

Last year, the retail sales of men's clothing in major retail enterprises increased by 3.7% over the same period last year, and the growth rate picked up 3.5 percentage points over the previous year. This is the first time that it has experienced a 4 year slowdown from 2009 to 2013. At the same time, the overall retail sales of clothing products increased by 0.2 percentage points.

"Men's unit price increased by 8.8% compared to the same period last year, and retail sales decreased by 4.6% compared to the same period last year.

The growth rate of retail sales increased significantly, which was the main feature of the 2014 men's wear market performance.

Zhao Yabin, Secretary General of China Fashion Association Menswear Specialized Committee, said.

It is reported that in the process of brand innovation, pformation and upgrading, the demand for individuality in men's clothing market is differentiated, product variety is diversified, product popularity cycle is shortened, market channels are diversified, enterprise groups are multi brand internationalized, advanced customized brands are vigorously driven by the market, and so on, making competition between men's clothing industry market and enterprise brand more intense.

Under the background of "Internet +", competition in sales channels is increasing.

The traditional market structure of brand hatching, marketing distribution, featured single product, trade center and tourism shopping has changed gradually. The invisible market, such as tangible market and e-commerce, is becoming more and more closely integrated.

In the retail formats of department stores, men's clothing brands such as department stores, specialty stores, large supermarkets, brand discount stores, shopping centers and so on are gradually positioning accurately and paying attention to actual effect.

Emerging online retailing

Rapid development, mainly in fashion, leisure oriented.

"Multi-channel sales conform to the needs of consumers, showing two-way development on line, online and offline, finding a balance between online and offline, integrating various resources between enterprises and brands, and multi-channel integration will become the normal retail business."

Zhao Yabin said.

At the same time, ordering is becoming the direction for men's clothing enterprises to break through in depth adjustment.

Facing the huge space of China's customized market, many men's clothing enterprises such as YOUNGOR and Shan Shan have arranged their layout and made efforts to customize their businesses.

"One of the main high-end prices of high-end, one is the use of information technology, Internet of things and big data and other scientific and technological means to build intelligent.

The system relies on the industrial pipeline to realize personalized, quick response customized business with multiple varieties, small batch and relatively low price.

Zhao Yabin said.

For the future development of men's clothing industry, the report thinks that in the next ten years, China's middle income class and the rich consumer group will add 270 million. The middle-income class and the wealthy consumers in small and medium-sized cities are more willing to increase their consumption expenditure and upgrade their consumption.

Against this background, the high-end high-end men's clothing enterprises and brands with high cost performance and layout in the two or three tier cities have great potential.