Idol Star Crossover Design How Much Joy, How Many Worries?

The "ice and fire day" of idol costume designer

Not long ago, the self creation of Vitoria Beckham

The brand is staged in fashion week, and her design works have won the praise from the industry. She almost always smiles at the camera, and also smiles at the curtain call.

When they did not know when, the idol stars seemed to have little interest in endorsement.

Now, they have changed their identities.

From designers to product managers, from engineers to research and development executives, these stars' fashionable "amateur life" is really wonderful.

But what puzzles you and me is the fashion design that these stars really participate in? Is it true that you, as a common people, will pay for idols?

Or get the affirmative or very few to move forward in the fashion circle.

In fact, not only overseas stars are keen on this, but also domestic stars.

Kevin Tsai, Li Chen, Jolin, Jay Chou, Huo Siyan, Li Xiaolu, stars began to set foot in the design world.

They either cooperate with the brands or launch their own brands, of course, which are appreciated by fans, affirmed by the industry, and also repeated by bad reviews.

A couple of years ago, when Sheenah and Zhang Jie got married, a friend made a special marriage for Sheenah.

Full of 4000 crystals, this friend is Kevin Tsai.

Perhaps it has been appreciated by everyone, and Kevin Tsai's cross-border design has also officially set sail.

From shoes to chairs, Kevin Tsai is addicted to it.

He laughs at the fact that people who read books and entertainment circles sell their shoes, especially those who have literature and art. Besides, they create shoes for their shoes. They often use their connections in the circle to earn shoes, especially for wedding shoes.

Kevin Tsai not only has strong style in design, but also has a style in marketing.

The shoes that looked plain and plain, he added the names of the "petty bourgeois literature and art fan", such as "red billed lovesickness", "black neck swan" and "jigsaw puzzle", and walked out of a differentiated marketing way.

His view is to start in other areas where people do not dabble, so that it will be easier to succeed.

Naturally, on the road of becoming a designer, someone is sought after, and someone is tucking away.

Li Xiaolu's self created clothing brand has been accused by a crowd of netizens: hanging with the Shanzhai village.

Like Li Xiaolu, Huo Siyan has also launched a self created TeddyFamily.

On the day of the brand launch, she also invited Lan Qin and Li Xiaolu to cheer for her two.

However, since then, the brand has not been reported, and few are known.

I'm afraid it's just a group of girls' whims.

It seems that star designers really don't want to be able to do that.

Even if you don't say, are you going to be active in demanding research?

It's a long way to go to the art master to ask for advice, and to communicate with buyers and media.

Whether it is a star or a designer's reputation is a double-edged sword.

Zhang Mingfang, a Chinese designer who returned from France to Z LU brand leader, is not optimistic about this group of "new people".

In his view, these stars first need to understand how they need to know themselves, or whether they are stars or designers. "If they are just going to play with tickets, they are still celebrities, and they should be able to stir up their fame by playing the big east wind, and learn to grasp the opportunity and learn to stop in time.

And if it is true to seek breakthroughs to make designers, it is a work of taste and taste. Few people can be like Beth sister-in-law, such as "heaven, time, place, and people". Otherwise, it will be a double-edged sword, only waiting for the public to be confused and laughing.

In the interview, Zhang Mingfang also analyzed the "mystery" to reporters: "in fact, Beckham is positioning his brand accurately, taking the way of luxury, including product design, marketing methods and market strategies."

In Zhang Mingfang's view, taking the high-end line is easier to establish the right to speak, and it is easier to build a reputation for the brand in the high-end crowd, and use 20% of the crowd to pry 80% of the market.

"If we go on the popular fashion line, we must compete with each other and compete with each other and compete with each other. The competition is very fierce. Coupled with the trend of collectivization in the fashion industry, even stars can't bow to the market."

In addition, Zhang Ming Fang emphasized a very important point: stars.

Am I icon in the fashion field? "If not, don't go astray."

"In fact, many stars have a small mindset to make designers, that is to flout fans' money and let them continue to pay the bill.

But to ask, is your fans spending enough to buy clothes that are thousands or even thousands of thousands of clothes? If not, the performance is definitely not ideal.

Therefore, the wisdom of Bei Sao is to make money from real celebrities and consumptive ladies, and the target group and target market are accurate enough.

Most of the designers of idols have no bottom line.

"The so-called professional people do professional things, the star crossover fashion design of playing the ticket nature, I think most of them are very bad, is anyone can design."

The fashionable tide man was once a dead loyalty powder of a star shop, but after two years, he changed from "die loyalty powder" to "zombie powder".

"Come and go on those T-shirts that change patterns.

Most star brands are only hyped by fame, but in fact, from a professional point of view, from the real point of view.

In terms of design, they are all laymen.

However, the big money said frankly that she still admired Betty's wife very much: "such a distinguished reputation, wealth, and husband who makes money like this is not a gambling brand, but rather a famous brand in the fashion world. Now she has poured a lot of time and energy into her own brand, and has just completed the pformation from entertainment star to fashion designer, and her design has received a good response in mainstream fashion critics."

For many netizens, she doubted that the brand of Sai Sao mainly depends on some professional teams behind her. She can't do many things herself. However, big money still believes that a successful brand can't be separated from a professional design team. This is true in every brand, and the role of Bei Sao in this brand is definitely not limited to "blind command". She must have played a great role.

"I seem to have seen it on foreign websites before. She has been concentrating on learning design. In her namesake designer's brand, she embodies her personal design thinking and has a distinct personal style."

For stars to be designers, big money says he cares about whether the star is "Star" or "designer".

"Star", I am not a Star Hunter, not interested; "designer", I will pay close attention to each of his design works.