Wang Daren, A Solo Flight, Is Busy.

Designer Wang Daren: busy days after solo!

For many Chinese people, we still prefer his Chinese name "Wang Daren".

From growth background, design style to circle friends, industry gossip...

The Asian face designer has too many topics, and the latest "creative director leaving the show" starts with him.

In October 3rd, Wang Daren's breaking up show with Kai Yun's brand Balenciaga was released in a church in Paris.

Lace on foot

The models came out, and ivory white gauze and silk fabrics became the protagonists of the spring and summer series.

When we saw the curtain call, we saw the familiar scene. The black long hair of Wang Da Ren, as usual, was dressed in black and black trousers to run on T stage, and he was still holding the mobile phone that just used to shoot the show.

On the one hand, the 80's really love Po, but the more important reason is that this is his curtain call.

Balenciaga 2016 spring summer series

Since 2012, Franois-Henri Pinault has thrown olive branches to him, and has been separated for three years.

For Wang Daren's Exodus, there is a lot of speculation inside the industry, and the official caliber is that he even wishes to focus on the development of his personal name brand Alexander Wang.

Just a month ago, Paris family announced the new creative director Demna Gvasalia.

Similarly, the German designer is equally young (34 years old) and runs his own independent brand, Vetements.

Now that the old family has already found the successor, where will Wang Daren go to end the "two boats on foot"?

Devotion to personal brand

"I have my own brand. In the long run, this is what I should pay attention to."

Wang Daren said.

Here is to remind him that although he is only 31 years old, the brand of the same name is celebrating 10th anniversary.

According to Alexander Wang, sales figures have exceeded $100 million, and revenue increased by 20% from 2011 to 2014.

Wang Daren's parents, who grew up in plastic factories in San Francisco, were admitted to New York Parson School of design at the age of 18.

Since then, he has been determined to do what he really wants to wear with his peers.

"I am not a designer who needs to crush others in conceptual fashion."

This also explains the Alexander Wang we see today: the cultural elements of the 90s of last century.

Although the label of Alexander Wang is now in the limitless scenery, it has attracted a lot of people to queue up with H&M, but from the designer's point of view, the beginning of the matter is not as smooth as the imagination of others.

Before "street breeze" or "Wang Daren style" has not swept the fashion industry, he has to rack his brains to improve supply chain, search for Showroom, expand ordering network and so on.

"Sometimes the media reports you read are not so positive, and some things are not satisfactory, but they can only be solved, and then go on."

He said.

The days after solo are busy.

In contrast, the famous French fashion house Balenciaga is another scene.

"When I took office in 2012, I never worked for other companies, which gave me the opportunity to understand the brand completely different from Alexander Wang."

When he was in charge of Balenciaga, Wang Daren continued to shuttle between Paris and New York like superman.

One afternoon, he may mean: take the Alexander Wang brand early autumn new catalog, make Alexander Wang brand of men's accessories, do a series of Balenciaga's reply work... In his own words, "I am working like crazy.

"We all feel that three years are very short. I only know that during this period, our annual revenue growth is two digits."

Wang Daren said.

The three year experience in Balenciaga has made him more comfortable in running the namesake label, and has become more solid in the face of the media's brand strategy on the market, revenue and stores.

Now, Wang Da Ren, who is "single", has no signs of being idle at all. He opened a new store and discussed investment. Shortly after the announcement of his resignation announcement, Alexander Wang's largest flagship store opened in Mayfair in western London, and Macao's independent stores followed the door open.

On the books, about 60% of sales are from the international market other than the United States. Britain is currently one of the largest brands of overseas brands, including China, Italy and Canada.

It is not enough to expand the influence.

You know, Wang Daren's fashion figure is the Ralph Lauren that creates the world's largest lifestyle brand.

It is conceivable that the category of Alexander Wang will not be confined to fashion only.

What did he bring to the fashion industry?

In this year's "100 most influential figures" released by time magazine, Wang Daren and Diane von Furstenberg came on the list.

Of course, not everyone is willing to buy it.

Vanessa Friedman, a fashion critic of New York Times, wrote in his column: "his influence may be that he can persuade young people to enter the industry, maybe it is to change the traditional image of fashion designers, and become an example of grounding."

However, you may notice that none of the above concerns the design itself.

In her opinion, a truly influential designer often brings changes to the industry: a design style, or a business model.

"If I use this standard to test, I think fashion news media pay close attention to and influence a large number of them.

Hedi Slimane is more qualified. His rock and roll style clothes are widely imitated at low prices.

Similar to him are Nicolas Ghesquire and Phoebe Philo, and these two designers have also given many inspiration to high street brands.

She wrote.

In his interview with i-D, Wang Daren jokes that he has held several parties in the past ten years, so that many people are drunk.

"For me, fashion is like a fleeing."

Speaking of the future, he categorically said: "as long as you have the energy, ambition, creativity, enthusiasm, willing to work hard, anything can happen.

I have a set of ways, such as social media and different marketing activities. "

The social man quickly predicted Po on Instagram before joining the H&M series. Last year, on the eve of the launch of the Alexander Wang jeans, the brand account also sent out a provocative ad, and even 10th anniversary of the capsule series was voted out by the social media.

"

There are no rules.

Or, people are very much looking forward to the younger generation breaking the shackles of the original industry, just like Youtube can star.

Wang Daren may play the role of rule breaker. In the eyes of the tide maker in this era, he is very popular.