Pinghu Garment Industry Creates New Business Mode And Opens Up New Industrial Territory.

　　 Pinghu fashion business model innovation opens up new blue ocean

　　 Clothing industry It is one of the traditional industries in Pinghu. In recent years, influenced by factors such as rising labor costs, resource constraints and export market shrinkage, the "China export garment manufacturing city" is being upgraded. Recently, the Pinghu Municipal People's Congress (NPC), together with relevant departments and street leaders, held talks with 12 representative garment enterprises. They listened to entrepreneurs' difficulties, put questions and suggestions, and jointly worked out strategies for building "brand capital" and "fashion capital".

At the forum, there are large garment enterprises in Pinghu, such as garment manufacturing in China, Mao Tse Lu, Yi Fu game, and ISI costumes. There are also new formats in recent years. Clothes & Accessories Lin, Limited clothing, Garfield fashion design, etc.

Zhejiang Yi Ai Fu game clothing industry Co., Ltd. responsible person said, the company's output value was flat last year, but sales value increased by 20% over the same period last year. The company has set up "DreamWorks" in Ningbo, Huzhou and other places with experience, games and sales. Next year, it will increase 5 to 10 in other cities. The executives of enterprises such as Yi Jia Jia, Desheng industry, Lai Lai dress and so on are generally confident of the clothing industry. They will express their efforts to innovate and upgrade. clothing The industry also appealed to the government to give support in policy and lighten the burden on enterprises.

It is understood that many garment enterprises in Pinghu have opened up a new blue ocean through business mode innovation. For example, the Lin Limited clothing is customized through the "small variety and small style", and online sales are hot. It is estimated that this year's output value will exceed 100 million yuan, which is a miracle for the small garment enterprise which has been established for less than three years. For example, Mo Hua Hua Industrial (Group) Co., Ltd. has gone out to set up factories in Bangladesh, Burma and Vietnam.

Liu Yaoming, deputy director of the Standing Committee of the Pinghu Municipal People's Congress, said that the voice of entrepreneurs would be brought back to work in the NPC and the government. Zhang Xianglin, chairman of Pinghu clothing association and chairman of Pinghu Hua Cheng Mao Lu Clothing Co., Ltd., believes that team building will be the primary issue in the future. The improvement of the comprehensive quality of an enterprise is the improvement of the staff's comprehensive quality, and the development mode and mode are more important than the system.

Garment enterprises in Pinghu are actively responding to market competition at home and abroad, taking demand as guidance, and constantly optimizing trade structure, market structure and product mix. Independent brand creation At the same time, we must strengthen the independent marketing network and team building, and comprehensively use the online and offline marketing methods to innovate the trade mode. At present, the sales scale of independent brands exceeds 10%. While expanding the emerging international market and strengthening the expansion of domestic trade market, the proportion of domestic sales has exceeded 50%. While actively expanding the high value-added market and strengthening docking and cooperation with well-known brand enterprises, we should strengthen the R & D and design of new products, and enhance the intellectualization, individuation and diversification of production volume and category.

According to statistics, from 1 to October this year, the garment enterprises in Pinghu with an output value exceeding 200 million yuan reached 10, achieving a total output value of 5 billion 974 million yuan, an increase of 23% over the previous year, accounting for 54% of the garment enterprises above Designated Size in the city. All kinds of garment enterprises are catching up with each other and fighting the business sea. The momentum of Pinghu is moving towards "brand capital" and "fashion capital".