Yin Man Explores New O2O Online And Offline To Create Fans Economy

Clothes & Accessories

Brand Yan man recently announced cross-border cooperation with new world department store Chinese company to explore new brand names.

Business mode.

Fang Jianhua, founder of EMMAN brand, said that the difference between the open shop and the traditional clothing brand stores is that the goal of the online store "Yin man +" is to manage fans and service fans so as to create a "fan community".

Emann is famous.

"Through the positioning of Taobao's personality design and" cotton and flax artists ", it has become the famous Internet original brand. Now it has accumulated 6 million fans.

When Fang Jianhua talked about the O2O mode with the new world department store, he said: "I imagine the" Yin man + ", first of all, from a single women's clothing brand to shoes, bags, accessories, children's clothing, furniture and other categories to expand; secondly, the production, operation, sales, online and offline synchronization; and then the brand community between fans and fans.

It is reported that under the line of the line, only tens of square meters are needed, and "0 franchise fee, 0 inventory and 0 soft load".

Every clothing in the shop is unique, and only two dimensional yards on the clothing tag.

The style and price of clothes are updated synchronously on line and line. Consumers can choose cash payment or mobile payment.

After the payment is completed, you can also pick up the merchandise on the spot or go home to express.

If the merchandise in the store is taken away by the customer, the owner can complete the replenishment quickly through the Yin man logistics system.

Because the entire storefront is a product of the whole category of Yin man, it created the feeling of slow life "Yin man Jia", so that fans could bring home the "EMMAN home".

Fang Jianhua also said that as long as consumers had a purchase behavior in the physical store, they automatically became "fans". In the future, the "fans" will continue to go back to the physical store to buy or to buy online, as the first "drainage" entity store can get the corresponding royalty.

Fans can also choose whether to release the binding according to the service satisfaction of the shopkeeper.

He believes that this is a thorough supply chain system, goods system, price system, membership system, profitability and service system integration, which is a reshaping of the traditional retail business mode.

The new world department store has 43 new world department stores and Paris spring, and its membership exceeds 5 million.

Cooperation with Yin man can realize the sharing of member resources, and promote the creation of increment on the two platforms under the online and offline platform.