Which Foreign Clothing Brands Enter The Chinese Market Without Fear Of Bankruptcy

In the case of some clothing brands falling into bankruptcy, the following 11 brands are entering the Chinese market for the first time

December is coming, and 2015 is coming to an end! In this year, a lot of great events happened, such as the expansion of the capital market, the price reduction of luxury goods, and the recurrence of the trend of bankruptcy... However, in the clothing industry, there are also many good news, such as the return of the sports market in the low ebb, the "frigid" brand is becoming more and more popular, while in the Chinese market, Showroom has become an unprecedented grand sight. At the same time, There are also many new brands that have taken a fancy to this huge market and have entered China.

　 TOM TAILOR fully landed in the Chinese market

Recently, Fosun Group announced that TOM TAILOR's first flagship store in China was officially opened. This marks that the fast fashion lifestyle brand TOM TAILOR Group from Germany has officially launched its business in the Chinese market. This is the specific strategic measure that Fosun Group transferred its strategic focus from Europe to China after acquiring this German brand in 2014. In the future, TOM TAILOR will fully launch online and offline businesses.

TOM TAILOR flagship store is located on the second floor of Hongqiao Tiandi Shopping Center, with a total area of 540 square meters. At present, it has reached a strategic cooperation agreement with Parkson Department Store, an offline department store group, and is expected to open several physical stores by the end of this year. In 2016, it will also jointly develop with Parkson, Ginza, Yintai and more than 20 provincial dealers to open offline stores in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and Nanjing. At the same time, TOM TAILOR will land on the well-known online platform in China, cooperate with JD, Tmall, Amazon and other China's most important e-commerce enterprises, and realize product sales for large consumer groups.

By the end of September 2015, TOM TAILOR brand has opened 437 self operated brand stores, 197 franchise stores and 2903 department stores in 35 countries and regions. In the future, the focus of the brand will shift from Europe to China.

　 　St. John Shengqiang's first new concept store in China opened

On November 26, St John Shengqiang's new store opened in Shanghai Meilong Town Square, which is its first new concept store in China

　　St. John Shengqiang, the first new concept boutique in China, is inspired by the design of "lady's luxurious cloakroom", which focuses on customers and creates a noble and comfortable environment. The center of the store is surrounded by circular hanging poles and modeling columns to create a spacious living room space. The central crystal chandelier and comfortable and luxurious arc sofa give customers a sense of dignity. The store environment is bright and soft, and the selection of lighting equipment is as light and restrained as possible to avoid exaggeration. Considerate props combination: Three fold mirror takes full care of fitting details, and there are more hanging niches for customers to choose and match.

　　 Korean brand kami&hami officially signed a contract to enter the Chinese market

In August, at the 2015 Korean Brand and Korean Wave Commodity Fair, the women's wear brand "kami&hami" of Korea Learcoco Co., Ltd. officially signed a contract with Qingdao Jinnico Trading Co., Ltd. Qingdao Jinnico Trading Co., Ltd. won the "general agency right of regional sales in China". So far, kami&hami has officially entered the Chinese market.

The kami&hami brand is originally designed by American and Korean designers. It is fashionable and personalized, and is aimed at young oriental women between 20 and 30 years old. As the brand name "Kemei and Meimei" expresses, the appearance image of kami&hami clothing is either grand, free and easy, or slim, which can perfectly reflect the inherent charm and gentleness of young women, and a slight sense of shyness, and is also easy for consumers to wear. At present, the brand is endorsed by Korean popular actress Zheng Zhuyan.

　　 Jonathan Cukierman will enter the Chinese market

Jonathan Cukierman is a young brand with only two seasons. Jonathan Cytron, the boss of the company, is the general manager of Johntex Leather Family Company. He launched his own brand in the spring and summer of 2015. The purpose of the brand is: a leather and fur ready to wear series full of female style. The company's business strategy is to vigorously develop overseas markets outside Europe, with the United States and China as the main targets. It participated in the Shanghai Chic Exhibition in October.

Jonathan Cukierman launches more than 50 products every season, including leggings, coats, coats, T-shirts, shorts and pants. It focuses on materials such as embedded lambskin and washable elastic leather. The raw materials come from Italy and France, and the manufacturing process is in Turkey.

　　 American women's wear brand bebe enters China

Recently, American women's clothing brand bebe announced its entry into the Chinese market and signed with Langhao Holdings Co., Ltd. as an agent. It is expected to open stores in the summer of 2016.

Founded in 1976, BEBE is aimed at professional women aged 21-35, with a natural style but not publicity. It is one of the well-known mid-range brands in the United States. However, under the general environment that China's physical retail industry is not so optimistic and the market is increasingly saturated, it is a bold decision for Bebe to enter China. Of course, in order to meet the needs of the Chinese market and consumers, about 30% of the products sold by Bebe in China will come from local teams. It is reported that bebe has also planned to expand handbags, shoes, underwear and other categories through authorized cooperation.

　 JBC, the largest fashion group in Belgium, entered China

Recently, JBC, the largest fashion group in Belgium, officially entered the Chinese market.

This family business founded by Jean Baptiste Claes in 1975 has now developed into a mainstream brand in Belgium and a leader in children's clothing category in Belgium and Luxembourg. In the past two years, JBC began to set foot in the German market. JBC has six physical stores in Germany, and has online business in the Netherlands.

JBC has always focused on customers. Its loyal membership card system has been used for more than 20 years and has completed 85% of its sales. Therefore, JBC knows what consumers need and like. For JBC, it may not be the cheapest, but it provides customers with high-quality and safe fashion products.

　 Japanese children's wear brand Mikihouse enters the Chinese market with the help of Tmall Global

Recently, Japanese children's wear brand Mikihouse joined hands with Tmall Global to enter the Chinese market.

Mikihouse is a well-known brand of children's wear in Japan, mainly engaged in planning, manufacturing, sales and publishing, education, childcare assistance and other cultural undertakings of children's wear and family related products focusing on children.

Tmall Global also showed great sincerity for the settlement of Mikihouse, not only posting a welcome message on the official microblog, but also giving a big picture recommendation on the homepage of its official website. According to Tmall Global, 80% of babies in Japan wear Mikihouse, and its cute style is loved by Japanese people.

　　 Margaret Mitchell brand collection store enters the mainland market

Recently, Margaret Mitchell is a brand collection store of "famous products+Margaret Mitchell brand of the same name+designer brand". Its product positioning is the model of high-end boutique department stores and high-end shopping mall side hall accessories collection concept store.

In 1920, Margaret Mitchell was born. As a girl, Margaret had a unique understanding of "beauty". She especially preferred to design hats, gloves, scarves and handbags. Grandfather had a unique insight and saw Margaret's talent. He helped her open a shop for professional hats, gloves, scarves and handbags in the famous Savile row in the UK. Since then, Margaret's talent has had a stage to display. Its classic "sweet" dome independent cutting technology hat has become the ancestor of the dome hat worshiped by designers of all ages because of its elegance and fashion.

No steel ring in Hong Kong Underwear Brand "Yuxi" enters the mainland

Yuxi brand is a new WeChat business brand created by Hong Kong Yuxi (International) Clothing Co., Ltd. Recently, it entered the Chinese mainland market.

Why wear hoop free underwear? Everyone knows the benefits of underwears without steel rings for women. Yuxi focuses on the field of hoop free underwear, and occupies an important position in the hoop free market with its comfortable and healthy gathering effect. Its fabric is characterized by fine luster, which is made of Korean microfiber and American Lycra. It is comfortable, breathable, antibacterial, and soft and delicate to the touch. It has a real skin like combed cotton, lightweight, comfortable, sweat absorbing, and easy to wash.

　　 Korean e-commerce women's wear brand IMVELY enters the Chinese market

In May this year, Korean popular women's wear brand IMVELY officially settled in Mongkok MOKO Hong Kong i.t and entered the Chinese market.

IMVELY is a well-known e-commerce women's clothing brand in South Korea. Since its listing in 2013, its sales have increased sharply, rapidly surpassing the major women's clothing websites in South Korea, and it has taken the lead in the number of visits to women's clothing websites in South Korea. It is popular among women born after 80s and 90s in South Korea.

At present, IMVELY plans to continue to carry out offline stores in South Korea and overseas, and has received international cooperation projects from the United States, Europe, Thailand, China and other countries. Simultaneously expand the combination of offline stores and online stores.

　 High end yoga women's sports brand FLYOGA settled in mainland China

In May this year, FLYOGA, a high-end women's yoga brand, entered the Chinese mainland.

As one of the well-known yoga brands, FLYOGA conveys the concept of never forgetting the original intention. Due to the high quality and comfortable design, it has gradually developed into a luxury in the yoga industry. FLYOGA high-end yoga women's wear brand is designed by Canadian masters. In design, it follows the Canadian style and pursues fashion and trend.

FLYOGA adopts the highest quality Fabric With suture, skin friendly and breathable; The 3D three-dimensional body shaping technology perfectly plays a shaping role, and the high-tech environmental protection dyeing technology highlights the high-end taste, so that every yoga enthusiast can truly "not forget the original intention" and enjoy the beauty of the yoga world freely.