Why Does "Fast Fashion" Brand Appear Frequently In The "Black List" Of Clothing Quality?

Recently, the Shanghai Quality Supervision Bureau has conducted spot checks on the quality of casual wear products produced and sold in Shanghai, and many fast fashion brands have appeared in unqualified products. Quality blacklist On. Why does "fast fashion" brand appear frequently in the "black list" of clothing quality? Consumers are familiar with b+ab, MANGO, ZARA, GUESS, hot air and so on.

Reporters from the Shanghai Quality Supervision Bureau's official website, this time, a total of 60 batch of casual clothing products were selected, spot checks included fiber content, formaldehyde content, pH value and so on. Spot checks showed that there were 8 batches of casual clothing products failed, of which three consumers are familiar with the fast fashion brand. A woman's jeans of GAP have problems of perspiration fastness, water fastness and color fastness. Uniqlo A pair of self-cultivation straight jeans, marked as washed products, but there is a problem of color fastness to perspiration, water color fastness is not qualified; another H&M casual coat has the problem of unqualified instructions.

As a matter of fact, this is not the first time that fast fashion brands have gone through the "black list" for quality inspection. In 2013, the China Consumer Association conducted a comparative experiment on 70 "fast fashion" brands of adult clothing, and found that all the samples were less than 70% of the standard.

Last year, the AQSIQ released the white paper on the quality of imported clothing products in 2013, which shows that in 2013, more than 100 imported clothing brands were tested, many of which are world famous brands. The test results show that many "fast fashion" brand safety projects have a higher reject rate. Also last year, Beijing industrial and commercial bureau announced the quality problems of "fast fashion" brand products such as Muji, H&M, VERO MODA, ZARA and so on. The fiber content, color fastness and pH value of clothing did not meet the relevant standards.

Why does "fast fashion" brand appear frequently in the "black list" of clothing quality? According to the AQSIQ's white paper on import clothing quality, most "fast fashion" brands are "fast fashion". Brand display The frequency of conversion is even two times a week, from the demand survey to product design, production and sales to the upper shelf, the whole cycle takes only 14 days. Such a short time is not enough to complete the inspection of safety, hygiene and environmental protection projects, and most of the fashion brands mostly adopt the buyer mode. When the products are manufactured, the final flow direction can not be determined, so it is difficult to detect according to the mandatory technical specifications of our country.

In addition, because clothing safety problems will not be exposed in the short term, consumers generally do not know enough about the harm level of clothing products safety, health and environmental protection projects, especially the target customers of "fast fashion" brand are more sensitive to price. The cost of "fast fashion" brand single item is low, and even if it is found to be unqualified, it will not give enough warning effect to the product. Therefore, people in the industry suggest that consumers should not only look at brands and styles while choosing clothing products, nor have they superstitious foreign production. They should also pay attention to quality and bear in mind the idea of "safety is higher than fashion".