Jordan Welcome The 30Th Anniversary Commemorative Sneakers Brand How To Do Well?

In just five days, Jordan went to three cities in Hongkong, Shenzhen and Shanghai to take part in the Jordan 30th anniversary celebration and to serve as a public platform for the three sites.

On the evening of 12 nights, the conversation between Jordan and legendary designer Tinker Hatfield in the Bund, Shanghai, though it lasted for only half an hour, the people sitting on the stage had been waiting for a long time.

These names are Liu Xiang, Li Na, Teng Yuan Hao, Chen Chien-chou, Willber Pan...

They didn't even get the chance to introduce them, and the lights didn't hit them because Jordan was coming.

After 30 years of creation, the Jordan shoe boom did not show signs of fading.

As Nike's most famous sub brand, Jordan brand last year's sales reached 2 billion 600 million U.S. dollars, a record high.

Compared with eleven years ago, Jordan was still overcrowded wherever he went.

But nowadays, the young people who come to see the idol have become more fashionable. They are almost dressed in the popular sports and leisure style in recent years.

Fans of Shanghai's "flying Department" are full of fans inside and outside. They are wearing a pair of Air Jordan sneakers at the foot. Most of them may not have seen a complete Jordan match, but they must be familiar with the color matching of this year's Jordan reprint.

Transforming its influence inside and outside the stadium into today's top selling shoe sales and a large number of fans of Jordan brands rely on Jordan's and Nike's continuing joint operation in the past 30 years. With the globalization tide of NBA, it has become the most successful commercial marriage in the history of sports.

Jordan himself earned $100 million from Nike and other partners in 2014 - or even more intuitive data. In Jordan's hometown, North America, the Jordan share of the basketball shoe market is as high as 58%, and if combined with all other Nike basketball shoes, this figure will turn out to be a bit 92%.

In the 1984 year of the year, when Nike signed Jordan for 500 thousand dollars, it would never be expected that the North Carolina youth could bring them billions of dollars in revenue a year. Jordan might also be glad that his decision could enable him to charge high royalties even if he stayed at home after many years of his career.

The infringement case surfaced, and each single naming fee of Jordan was pointed out to be about $10 million.

According to Forbes's celebrity list, as a retired player, Jordan's income last year was higher than all NBA active players. Lebron James earned 72 million dollars last year, ranking first, and his signature sneakers sold for 340 million dollars in North America, but the problem is that the sales of Jordan shoes are 8 times that of James.

If Joe's income is placed on the list of world athletes, only the top boxing fighter Mayweather can surpass him.

Thirty years of time have increased the value of the Jumpman Logo.

In 2014, the Jordan brand contributed $2 billion 600 million to Nike's sales figures, an increase of 600 million over 2012.

This is probably the most successful contract ever written by Nike. After signing Jordan, Nike, which originally started off with running shoes, gradually occupied the basketball court, and the endorsement of star players has also become a classic model of sports marketing.

From 80 to 90s, Jordan sneakers almost gathered the coolest elements of the time: the design of the pioneers, the avant-garde advertising director, Jordan's excellent record and dramatic career.

Even from the first ad of Air Jordan 1, the Jordan series opened its subversive tradition.

Because the red and black color matching Air Jordan I Bred violated the Union's "uniform dress" regulations, the shoes were banned by NBA and fined $1000.

Nike founder Phil Knight said, "hasten to pay the damn fine!" and then the president of the League told Nike that if Jordan wore them again, the fine would rise to $5000.

So these shoes are on the court every time.

Jordan paid a fine. In the second half of the season, they also filmed an advertisement called "ban". Jordan's close-up shot slowly moved down, revealing the code Jordan I, full of rebellion.

This year, the story of bunny and Jordan has been moved out again. The advantage of brand history in the past thirty years is that casual interception of a story is enough to become an advertising material.

This story is also reflected in the design of sneakers.

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Jordan Hatfield, who began her career as an Jordan sneaker designer, said in his October 12th interview that every stage of Jordan's career can be a design inspiration. "These are the last sports shoes before he retired," he said.

These innovative sneakers technology and design continue to enrich the brand content of Jordan.

On the eve of the second regular retirement in New York, Jordan wore the first edition of Air Jordan I and cut 42 points for the curtain call.

Countless stories have laid the capital for the Jordan series.