Quanzhou Enterprises Stimulate The Value Of Sports Industry Chain Through Diversified Layout

In accordance with the spirit of the Fujian provincial government's Circular on accelerating the development of the ten measures to promote sports industry development and promoting sports consumption, Quanzhou has promulgated the Quanzhou national sports industry contact point work plan (hereinafter referred to as the "plan"), promoting the construction of the national sports industry contact point demonstration City, and building the national advanced sports manufacturing center, promoting the sports industry to become an economy.

Important force.

In 2015, the sports industry added value accounted for more than GDP10% of the city.

According to the plan, Quanzhou will speed up the structural adjustment of sports industry.

As the leading industry in the development of sports industry, manufacturing and sales industry promotes the development of sports fitness leisure, sports competition and other industries, and builds a sports industry system with reasonable industrial layout, perfect functions and various categories.

In view of the unreasonable allocation of resources in the layout of public sports facilities, Quanzhou will build five levels of public sports facilities, such as municipal, county, urban, street and township, community and village, residential areas, and on this basis, create a number of characteristics, advantages and brand events.

Quanzhou will further improve the construction of sports facilities, increase the per capita sports area, and strive to create a sports atmosphere in the city, increase physical exercise population and promote per capita sports consumption expenditure.

The plan points out that by 2015, Quanzhou will strive to add value to the sports industry in the whole city.

More than 10%, at the same time create better employment conditions, increase sports industry employment population, and strive to sports industry employment accounted for more than 10% of the total number of employees in the city.

Construction of national sports industry contact point demonstration city in two stages

According to the plan, in the next ten years, Quanzhou will build a national sports industry contact point demonstration city in two stages.

From 2015 to 2020, Quanzhou will lay a solid foundation for sports industry and promote scientific and technological innovation, with a focus on the layout of sports industry and the innovation of its mechanism and system.

As a gathering place of China's sporting goods manufacturing industry, Quanzhou has a solid foundation for sports industry, which has created favorable conditions for the pformation and upgrading of sports industry.

On this basis, Quanzhou will promote technological innovation in the sporting goods manufacturing industry, increase the technological content of sporting goods manufacturing, enhance the core competitiveness of the industry, and turn Quanzhou into an advanced sports equipment manufacturing center in the country.

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From 2020 to 2025, Quanzhou will play an exemplary role in the sports industry, sports brand and sports market system as a national contact point for sports industry, and provide demonstration experience for the development of the national sports industry.

At that time, Quanzhou plans to set up 3 to 4 large sports industry groups, and strive to sell more than 20 sports enterprises.

At the same time, we should pay attention to the construction of our own brand, create 6 to 8 well-known international enterprises with competitive edge and independent brands with international influence, and build up the national advanced sports manufacturing center.

Quanzhou will build a professional brand competition with Quanzhou characteristics and international influence in the light of reality, and build an exchange center of Haixi sports competition center and Southeast Asian folk folk sports event.

Xiaobian: sports industry has its own industrial chain, among which sports infrastructure construction is

The upstream of the chain is the basis for enhancing the commercial value of the industrial chain, and sports events and related operations are the core of the sports industry chain, which can bring the income of broadcasting, tickets and so on. Finally, outdoor products will be the last link, and the value of the whole industrial chain can be stimulated through multiple layout.