Rumors Of Tmall'S Retreat Are Rampant. Several Conjectures Have Attracted Much Attention.

After the slogan of high quality Tmall and universal Taobao is put forward, the fact that Tmall's small and medium-sized sellers will be phased out or guided into Taobao platform is almost certain.

A women's clothing merchant believes that the business and the brushing of the brush still have a certain relationship, but only take the form, and can not clean up all the merchants of the brush, especially those with huge sales.

However, some sources said that the repaying business and Tmall did not have a strong relationship with the strict brush list before. This time, the main purpose is to eliminate a group of merchants with poor sales and poor operation, so as to import more traffic into high-quality businesses.

"This is a retreat in order to optimize the market, and the nature of irregularities and refunds is different."

"Tmall's retreat action aimed at all businesses, various categories have set up a retreat group."

According to sources, the action should be led by Tmall small group responsible for all categories.

"The small and medium-sized sellers in the future will only account for 30% to 45% of the categories."

When the rumor was launched in Tmall, there were many Tmall shops that reflected a serious decline in store traffic since April and May of this year.

At the same time, there are false trading shops found, the more brush the list, the overall ranking of stores is lower.

Some businessmen believe that this is caused by a series of policies such as Tmall's hard hitting brush list, emphasis on service, increase of thousands of people's weight, official activities and through trains, etc.

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This is Tmall's early intention to get rid of the business, which is actually good for businesses with strong operational capabilities.

"These practices of Tmall are very normal, providing more traffic and development space for quality businesses."

There are two kinds of judgments about the way Tmall will deal with businesses this time.

A deep industry insider revealed that although Tmall set up a retreat group, it would not forcibly withdraw.

"The shops will be retreated and the shops will not be forced to retreat.

If you can't go out, you will be out of position.

"Tmall has been depositing a number of death shops for a long time, so this is normal.

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Let death shops stop consuming Tmall.

Allocate resources and consider some operational rules. "

According to the industry, the retreat will not affect any business ecosystem.

"Tmall has retreated these businesses in the death shops, but the remaining businesses are still massive, and its traffic allocation problem still exists."

People in the industry speak frankly.

Another judgement is that some businessmen have received the news that Tmall will remove the worst seller in the category according to the sales volume according to the sales volume.

It is understood that in the third party data tool business consultant provided by Tmall, the merchants of each category are divided into seven grades, of which the seventh level is the top selling best seller, while the first and the second level merchants are the most terminal businesses.

A Menswear businessman introduced that the Tmall will be retreated according to the level of the merchant.

Large categories may retreat the first and second levels of businesses, and small categories will retreat the first tier.