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Li Lang "Hand In Hand" Van Gogh's Fashion Art Crossover Fusion To Achieve A New Breakthrough

2015/6/20 20:10:00 58

Li LangVan Gogh's Fashion ArtCross Boundary Marketing

When the local fashion brand "hand in hand" international art master, what kind of sparks will be wiped out? It is reported that in June 25, 2015, the "immortal Van Gogh" induction art exhibition organizers will launch strategic cooperation with Li Lang and jointly launch a new mode of cooperation between art and fashion.

By then, lilanz It will bring a special series of "tribute to artists", combining Van Gogh's works with modern fashion, "playing" a crossover, pattern, outline, color Many details, such as material and so on, will blend the classic works of artists and present different fashion art senses. At the same time, in order to make more citizens feel the artistic charm, Van Gogh also brought a series of special derivative souvenirs, including mobile phone protective covers, socks, umbrellas and T-shirts, at the Shanghai New World Exhibition of L2. Wang Liangxing, President of the clothing company, said: "let all the people think, hear, see and touch." Art And Van Gogh's persistent pursuit of art is very much in line with his pursuit of fashion.

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Under the influence of the state's "one belt and one way" policy, the Chinese textile industry is taking advantage of this "spring breeze", which is changing both inside and outside. A few days ago, the national development and Reform Commission, the Ministry of foreign affairs and the Ministry of Commerce jointly issued the vision and action to promote the construction of the Silk Road Economic Belt and the maritime Silk Road in twenty-first Century. "One belt and one road" will inevitably lead to a new round of industrial transfer and investment boom. The Chinese textile and garment industry will continue to "heat up" under this great environment.

Chen Dapeng, executive vice president of China Apparel Association, said that under the promotion of the "one belt and one way" policy, Fujian, Guangdong, Zhejiang and other garment export provinces are actively integrating into haze textile and garment economic belt, and the new deal also provides greater possibilities for these areas to integrate international and domestic industries and market resources.

Driven by the "one belt and one way" policy, many garment enterprises in China will realize transformation and upgrading in "going out" under capital escort. However, at present, China's clothing industry is still facing some difficulties, such as low level clothing overcapacity, lack of brand creativity, and business models need to be innovated, so as to reduce the resistance and obstacles of "going out to sea", and the industry has put forward higher level, more quantity and more urgent requirements for talents.

Zhou Shikang, Dean of Hongkong Fashion Institute, pointed out that in recent years, with the transformation and upgrading of China's garment industry, many clothing brand enterprises began to go out and develop the garment market along the belt, especially the Guangdong Shenzhen women's clothing already had the ability to "open the sea" and expand the international market. Under the influence of "one belt and one road", the garment industry will generate huge talent demand, and strengthening the training of talents has become the focus of the moment.

First of all, the clothing industry needs to cultivate and package local fashion designers vigorously. It encourages local fashion designers and clothing companies to integrate the elements of dress culture into local dress design and push them to the market so as to realize the folk interaction of "along the road" culture. Second, speed up the "one belt and one way" talent team building plan, constantly train new blood, so that more potential talents can join the garment industry, and cultivate talents according to the goals of internationalization, professionalism, specialization and compound.


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