Reform Is Expected To Allow Consumers To Buy Bargains At Home.

Overseas snapping up cosmetics, bags, toilet covers, rice cookers...

Last year, the overseas consumption of Chinese tourists was up to trillion yuan. Behind the upsurge of overseas sweeping, the difference between the domestic and foreign prices of some imported goods was the important reason.

Some consumers calculated their accounts, bought a bottle of 50 ml Keihl's cream 22 euros (about 150 yuan) overseas, and the domestic counter price was 300 yuan, the difference was doubled.

Analysts believe that the State Council's tax package and other "package" policies are crucial for boosting domestic consumption, and the key is whether we can reduce the price difference of imported goods in domestic and foreign markets.

"Taxes will definitely have an impact on commodity prices, but they are not the only factors."

Shi Yaobin said that the price differences among different brands, the cost of logistics pportation from the imported land to the consumption place, and the management cost of the middleman will all affect the final price of the imported goods.

Wang Shouwen, Vice Minister of Commerce, believes that at present, domestic consumers are gradually returning to reason, and the demand for flaunting consumption shrinks, forcing brands to reduce their prices. With the opening of the commodity sector, more and more foreign brands are entering the Chinese market, and the rise of China's own brands has also prompted foreign brands to start lowering prices.

Besides,

The new policy of parallel import reform launched by FTA has also weakened some foreign brand dealers.

The monopoly position.

"These measures plus imports."

The reduction will help to reduce the larger price gap between the same product in the Chinese market and the foreign market. "

Wang Shouwen said that with the implementation of the "package" policy, consumers are expected to buy cheap foreign goods at home.

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Chanel accelerates toward the electricity supplier. Perhaps it shows that the traditional luxury industry can not resist the tide of the Internet. In the slow growth period of the industry, the channel of e-commerce has become a very important part of the luxury industry.

However, opening up the electricity supplier is not only a simple way to increase the channel, but also the traditional story telling and customer experience management of luxury brands will usher in all aspects of the Internet challenge.

"The Internet has become one of the challenges of luxury brands," Wang Depei, vice president of the China Economic Restructuring Research Association and chief researcher of Fu Kun think tank, said earlier that in this "Internet +" campaign, real life is more "Internet."

Because in the medium to long term, the Internet will bring the top brands back to its true meaning. The brand should let its value and taste be truly perceived by consumers, not just the online sale of general merchandise.

"The two important point of luxury brands is brand story and brand experience," said Li Wei, CEO and partner of creative Shanghai. "The luxury brand in the Internet age embraces business change. We should really abandon traditional storytelling and experience mode, be brave in innovation and give consumers a brand new experience."

For example, the information contact point of consumers has changed, and many times it is on the Internet platform, so high-end brands should also start to use these channels, and the interaction characteristics of the Internet itself to tell their stories.

One example is that LV has product lines such as packages and watches, but the core of the brand is travel and suitcase. Many communication activities and information of LV digital advertisement revolve around this point, such as communicating with consumers how to collate the luggage gracefully, and using this method to tell brand stories.

For example, luxury brands have given customers special customer experience through luxurious storefront and meticulous service. In the Internet age, luxury brands may have to consider how to use digital technology to give customers special consumption experience.

Many other luxury brands have also opened up the electricity supplier process.

At the end of 2010, Giorgio Armani announced the launch of e-commerce channel emporioarmani.cn in China, becoming the first high-end fashion brand to launch online stores in China.

In the spring of 2015, Fendi also launched an e-commerce website, although it only provided 28 European countries with delivery services at the early stage.

Burberry's digital strategy is considered to be leading in the luxury goods industry. When other luxury brands are still hesitant about the new media and digital strategy, it is the first luxury brand to profit from e-commerce and new media marketing.

In 2013, Burberry's Burberry Kisses, which was cooperated with search giant Google, was one of the successful attempts to bind customers to consumers through personalized emotional appeals.

In the latest flagship store in Shanghai, Burberry also tried out RFID for the first time. By embedding digital chips in specific clothing and accessories, the multimedia content of the product can be displayed to customers, bringing fresh shopping experience to consumers.

It is reported that Burberry's investment in digital technology has even exceeded 60% of the marketing budget.