Details Make Shop Holidays More Sophisticated.

After all targets and directions are identified, the design of on-site incentive for employees is also very important. In addition to the achievement of the total goals, on-site incentives can be set at the critical time and time points, such as: the first order, the reward and the reward for the completion of the task in the key period. The largest single record shopping guide, rewards and other heart beat awards can be obtained, through the effective use of total rewards and sub awards, greatly enhance the enthusiasm of sales staff, and played a good role in on-site incentives.

The first step is to attract customers into the store.

BUT HOW?

How to attract?

　　 Step1: first move.

The purpose of sending DM is to put customer Attracting customers into the shop, so simply stuffing the list to customers is of no effect. Therefore, the work of issuing the order can never be given to casual workers, and it has no effect or significance.

The right way is:

1. aim at Target customers Hair loss: not everyone sends out, but targeted customers. Customers who rush their customers do not need to send them to customers, especially customers who are shopping bags.

2., it is very important to tell customers' activity information in simple language while issuing the list. After testing and telling the information, the customer's entry rate reaches 80%, and the customers who do not tell the activity information are less than 10%.

3. simple language tells customers the most attractive activity information: "3 fold up of the whole Warehouse Clearance", or "sending the gift from the list to the 4 floor" is a very good way to attract customers.

4. do not arbitrarily scatter our distributed Montreal lists, if any, we must clean them up in time, or reduce the gold content of our DM (especially the promotion of single gifts).

　　 Step2: second tips [customers receive details of gifts]

The core purpose of customers to receive gifts is to allow customers to deal on the spot. Therefore, it is very important to inform customers about our activity information in the link of gift collection, and arouse customers' interest and make a deal on the spot. But in actual work, shopping guide has little understanding of this point and seldom recommends to customers. Activity information The objective is to create wasteful gifts, and the second purpose is to collect the information of customers' mobile phones and lay the foundation for the next transaction.

The right way is:

1. invites customers to leave their names and phone numbers on the receipt and store future customers' databases.

Two We inform our customers of our current activity information, and we must sincerely recommend the content and deadline of customer activities. We invite customers to take a look at the store. At this time, the turnover rate of customers can reach about 50%. Therefore, it is very important for employees to arrange registration materials, and it is very important to guide customers through language until the final deal. The staff of this position should focus on training.