Clothing Stores Must Learn To Pick Places Before Business Thrive.
The cheaper the product, the less customers want to spend time. For example, the convenience store is defined by 3 minutes to define the main business circle and coffee shop for about 5 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.
The second step is to observe the surrounding environment. From the customer's point of view, will you go shopping in this place? There are some cool corners in the golden area, and there are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a shop next door.
In addition, we should pay attention to whether competitors will take away your business. Can you take the initiative to leave customers on the customer's walking route?
The third is to look at the storefront with the mood of the first date. Look far ahead. Can you imagine driving people passing by? Can pedestrians notice from the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.
Besides,
Clothing store
Architectural design is also a key point. Is the quality of the building as good as your product?
Fourth, remember.
Good neighbor
Let you fight less.
Similar to
brand
It is important to be in the same place, because some location strategies are "parasitic".
If you can meet some quality neighbors like video rental shops or dry cleaners, that's better, because these stores have the opportunity of "two visits". If you can get their light, it will definitely be good for your business.
You can spend some time calculating the flow of people in the morning, afternoon and evening in the area of interest.
Also, consider how long it takes people to get to your store.
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The core purpose of customers to receive gifts is to allow customers to deal on the spot. Therefore, it is very important to inform customers of our activity information in the link of gift collection, which can arouse customers' interest and make a deal on the spot. But in practical work, the guide is not well aware of this point, seldom recommends the activity information to the customer, and objectively causes the waste of the gift. At the same time, the second purpose is to collect the information of the customer's mobile phone and lay the foundation for the next paction.
The right way is:
1. invites customers to leave their names and phone numbers on the receipt and store future customers' databases.
2., we inform our customers of our current activity information, and we must sincerely recommend the content and deadline of customer activities. We invite customers to take a look at the store. At this time, the turnover rate of customers can reach about 50%. Therefore, the staff who arrange the registration materials are very important, and it is very important to guide customers to the final paction through language.
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