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How Can A Clothing Store Pick The Right Counter To Make Money?

2015/4/10 8:34:00 24

ClothingCountersShop

Whether it is looking for street shops or department stores, it can be said that the location of the corner is the best location, because the location of the corner has many aspects of the crowd, in addition, the lower the floor, the better the natural.

On the first floor, everyone who enters the mall is directly confronted with it, so naturally it has the highest chance of dealing.

Because shopping mall doesn't always go to the top floor from the first floor.

So every tall building.

Consumer group

The loss is astonishing.

So it is no exaggeration to say that every time we raise one floor,

Shopping crowd

The loss is likely to be half of the loss (except for shopping needs and targeted customers).

So if possible, the lower the floor choice, the better the business will be.

The same is true.

floor

The closer to the entrance, the better.

The entrance to the first floor is the gate.

The entrance to other floors is basically the escalator.

So the closer to the two places, the better the position is, preferably in the first place up to the best position.

Then, if the location is up and down, which one should we choose?

The answer is naturally an elevator, which is naturally the one on the right-hand side. Because of the habit of Chinese walking, everyone is walking on the right hand side.

So when an elevator is not clear in everyone's direction, everyone will naturally go to the right direction.

The answer is the one with the wall, the side hall that can put the high cabinet and the middle island cabinet which can not put high cabinet. The answer is the former, because the high cabinet can display the image of the clothing brand well, and also give the consumers a direct impression.

At the same time, the more important point of the high cabinet is that it can show the effect of the suit more conveniently, so if it is possible, it must choose the side hall near the elevator.

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The spatial pattern of franchised stores is complex and diverse, and all operators can choose and design according to their actual needs.

Generally, we should first determine the general planning, such as the proportion of the salesperson's space, the customer's space and the commodity space, and then divide the area, then make a change to display the goods in detail.

(1) three spaces in a store.

There are many kinds of stores, and there are many different spatial patterns. It seems difficult to find regular spatial segmentation.

In fact, it is just the result of the combination of three spatial combinations. It is like a kaleidoscope, though it is changeable, but it is just the result of the movement of several pieces of colored paper.

Therefore, the three space is closely related to the spatial pattern of franchised stores.

Commodity space: the location of commodity display, including box type, platform type, rack type and so on.

Clerk space: refers to the place where the clerk receives customers and works in the relevant work.

There are two situations: one is confusion with customer space, the other is separation from customer space.

Customer space: a place where customers visit, choose and buy goods. According to the different commodities, they can be divided into three forms, namely, store, store and internal and external integration.

(two) four forms of store spatial pattern.

According to the quantity, type and sales mode of the goods, three spaces can be organically combined to form four forms of the spatial pattern of the exclusive store.

Contact shop: the commercial space is adjacent to the street, customers buy goods on the street, the shop assistants are in the shop, and customers are separated from the shop staff through the commercial space.

Closed shop: merchandise space, customer space and shop space are all in the store, and the commercial space separates the customer space from the clerk space.

Closed, round trip shops: three spaces are in the shop, customers can freely and roaming the choice of goods, in fact, open shelves sales.

This type can have a certain store space, or there is no specific shop space.


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