Tianhe Road Business Area Usher In Deep Adjustment

Recently, reporters visited Tianhe Road Commercial Plaza, the mainstream shopping plaza found that large areas since the end of last year.

After that, many shopping malls in Tianhe Road business district showed a new look.

This year, the overall upgrading and pformation of Tianhe Road, which is led by the government, will be further improved, and the "closing up" of Tianhuan square will be unveiled in June this year.

At the end of last year, at least 13 large quality shopping centers in the core business district of the main city of Guangzhou carried out a large area of adjustment and upgrading, of which 7 were located in Tianhe Road commercial area.

Today, Tianhe Road business district has a new look.

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CBD management committee revealed that the Guangzhou International Shopping Festival on Tianhe Road is likely to achieve double themes for the first time this year, while Flower City Plaza will hold a fashion festival, Xingsheng road or a German Beer Festival.

This year, white-collar workers working in Tianhe can feel more "international norms" in the following businesses.

Tianhe City: in the face of new strength and rising stars, through continuous adjustment to serve changing needs.

In addition to brand and format adjustment, it also tries to start free WIFI and self built online shopping platform as a physical store supplement.

Zheng Jia Square: go to electrical appliances, reduce the proportion of traditional department stores, make more room for the experience format, and introduce the elements of China's largest indoor aquarium and Art Center to create a "family fashion experience center".

A few days ago, the Plaza also announced that it would try to operate "cross-border electricity supplier", leaving the "pre bonded store" in the shopping center.

Taigu Hui: through adjustment, we will usher in nearly 40 new brands with higher rents.

Orient Po Tai: rented the long corridor connected with the "east station" subway station earlier, and completed the upgrade in December 2014, adding more than 8000 square meters of business area to further enrich its brand and format portfolio.

Victoria Plaza: when renamed VT101, it realized the magnificent turn of "home appliance store" to "fast fashion experience center".

The sky Plaza, which is rated by the industry as "more sophisticated than ever, is expected to be unveiled in June. Apple's flagship store will fill the vacancy in the apple flagship store in Southern China.

Industry analysis

In satisfying emotional appeals

The business circle still has room for improvement.

In the affirmation of the magnificent pformation of Tianhe Road, Mr. Lin, director of commercial real estate department of DTZ, also pointed out that there are many upgrading and improving spaces in Tianhe Road commercial area, such as better dredging of traffic flow, stream of people, logistics, systematic and intelligent guidance of parking spaces, cultural attributes to be improved, and leisure elements can be strengthened.

Mr. Wu Lin stressed that the commercial scale of Tianhe Road should be long and far sighted, using international standards and intensive cultivation. At present, the commercial brand of Tianhe Road is rich, but its personality is not distinct.

"We can see that the central and Champs Elysees become the filming locations of film and TV, but it is hard to imagine that the Tianhe Road becomes the romantic encounter of the hero and heroine.

This is what Tianhe Road lacks -- it is enough to satisfy consumers' functional demands, but there is still much room for improvement in satisfying emotional demands.

The new shopping malls increase competition, but also bring "agglomeration effect" and "halo effect".

We will wait and see what surprises the first business circle of Southern China will bring in the new year.

Xiao Wenxiao, a senior analyst at Guangzhou, pointed out that Tianhe Road is a classic epitome of Chinese business.

Like other city level business circles in China, Tianhe Road is also facing the impact of electricity supplier and multi-level, diversified commercial competition in recent years.

Tianhe Road business circle in this round of business change wave is not like most of the traditional commercial street, let the circle of merchants do their own affairs, but actively embrace the group, take the initiative to change.

Electronic commerce can impact commercial real estate, but it can never replace the real experience that can be brought to people by comprehensive business which integrates shopping, dining and entertainment.

I believe that a number of traditional business models represented by Tianhe City will usher in greater opportunities for development when new modes and profit points are injected.