Coach's Flagship Store In Paris Opens

We have repeatedly reported a series of transformation of Coach, such as the huge acquisition of high-end luxury shoe manufacturers Stuart Weitzman, improving the price of products (a really good way to test it) and renovate stores. After a series of decline in performance, Coach also said it would close a series of poorly selling shops and turn into stores in prime locations.

This promise has been fulfilled. Recently, Coach announced that it will be in autumn this year. Paris The flagship store of Saint Honor Honor Avenue opened in 1 districts, covering an area of 6500 square meters. Shop in front of Coach was once a Hugo Boss store, and its brands include Zara, Sandro and Max Mara.

It's a bit sad to say, but this one. American brand It has not yet opened an independent store in Paris, and is sold only in 14 shopping malls, including Galeries Lafayette and Printemps. Although the final site is not located at Champs Elysees Street (it seems to be able to enter it), Saint - Honor street is also a hundred years old street in Paris City, which is famous for its boutique and high-end brand.

In the second quarter earnings report released in January, CEO Victor Luis said that the sales of restores and refurbished stores were "far better than" old stores, although this is the only good news in their earnings report. This round of renovation is proposed by Stuart Vevers Vevers, a new visual creative director, in order to promote the promotion of luxury brands on the road. Therefore, the flagship store in Paris can be regarded as an important step in its omni-directional "luxury".

According to the financial report, Coach The focus of overseas business in China and Japan was 13% and 7% respectively in the second quarter. For European business, its expression is rather vague. It only means that 31 independent stores on the mainland of Europa have achieved "two digit" growth. The first stop in Europe is the flagship store opened in London in 2011, but it has not yet been redesigned by Vevers.

Anyway, they have Paris now. According to Fashionista, the Paris store sounds very luxurious, including VIP rooms, custom design services, staircases made of mahogany and black steel, handmade carpets, custom storage cabinets and antique furniture. In order to celebrate the opening of flagship store, Coach will also issue limited edition handbags and a wave of advertising marketing activities.