Home >

After Several Reforms In Zhengzhou's Clothing Market, It Finally Welcomed The 6 Era In 2015.

2015/1/5 11:24:00 32

Electricity SupplierClothingBrandMarket

In 2012, Zhengzhou started the relocation of 177 wholesale markets in the central city. At the same time, in order to achieve the expected goal of the relocation in 2015, the market outsourcing sites have been built and put into operation. New majors market It is a business mode that can satisfy the needs of various types of transactions, such as shop type operation, warehousing operation, and the realization of corporatization. It is called the sixth generation of the wholesale market.

The new professional market represented by Hua Nan City has been approved and favored by the "tasting" merchants. As the representative of the 6 era of Zhengzhou garment market, Southern China garment market is developing new vitality in the wave of market migration. The 6 era of Zhengzhou garment market is coming.

   Several evolution of Zhengzhou clothing wholesale market

The development of Zhengzhou's clothing wholesale market has gone through the process from simple transaction to simple integration and specialization. Yang Song, who is also the vice chairman of the Zhengzhou chamber of Commerce and apparel industry association and the two position of the chairman of Zhengzhou song song trading company, has entered the garment industry since the beginning of 1990s. It has been 20 years since now.

The first generation of clothing market is the "booth type" market along the street. The operator is only responsible for selling the goods to the needs, and the demand is the end user; the second generation is the end user. clothing The market is a "greenhouse type" market, supplemented by logistics and distribution functions; the third generation of clothing market is called "bird cage" shopping malls because of the form of commercial buildings like birdcage, supplemented by escalators and display functions. The second generation market is further expanded to become a shop floor architecture and multi-storey business, and the fourth generation clothing market has been transformed into an electricity supplier. It is a new market combining the traditional market with electronic commerce. The fifth generation garment market is based on the developed road network and becomes the comprehensive service platform of large industries.

Placed in the "blocking city" of Zhengzhou, dozens of wholesale clothing markets in the urban area are concentrated around the train, causing traffic congestion, environmental pollution and safety hazards, which have caused serious interference to the public's life and urban environment.

With the rapid development of Zhengzhou's economy and the further upgrading of the urban structure, the sixth generation clothing market is coming out.

   The sixth generation clothing market shows new attributes

The transformation of the market form stems from the needs of urban development. After several baptism, the sixth generation clothing market first possessed the basic attributes of the modern integrated trade logistics platform, and the modern integrated business logistics platform had different characteristics in the location selection and business system with the previous five generation specialized market.

First of all, in the site selection, the sixth generation market, based on the lessons learned before, stands at the height of the sustainable development of the urban economy, puts the market outside the Fourth Ring Road of the central city, fundamentally avoids the negative impact of the wholesale format on the urban environment and residents' lives, and rewrites the fate of the market moving again.

Secondly, in the transportation advantage, to facilitate the wholesale freight and logistics, the sixth generation market usually chooses the main urban trunk roads which are closely linked to the central city and can connect the surrounding cities. This will not only facilitate the import and export needs of the flagship stores, but also maximize the convenience of the two tier buyers in the surrounding cities.

Moreover, the sixth generation of professional market takes full account of the concept of ecological industrial chain in the core business system. The separation of basic business (comprehensive professional wholesale market) and value-added business (comprehensive commercial support, warehousing and logistics support, property management matching, life matching, e-commerce and Conference Exhibition) forms a bilateral market and complements each other. "One side complements popularity and one side makes up rent", forming a virtuous complementary cycle and building a perfect eco industrial chain.

   Southern China city leads the 6 era of clothing market

The Southern China city group, founded in Hongkong in 2002, now develops and operates eight projects: Shenzhen, Nanning, Nanchang, Xi'an, Harbin, Zhengzhou, Hefei and Chongqing. Southern China city has mature professional market operation experience, and is expected to create a model for China's business and logistics industry, leading the 6 era of China's professional market.

In China, only one Southern China city has built a platform eco industrial chain for the core business of the wholesale market. It also indicates that Hua Nan City has been in the forefront of China's trade and logistics industry, and has led the arrival of the 6 era of the professional market.

The total market area of the whole garment trading market in Southern China city of Zhengzhou is 550 thousand, including 4#, 6#, 8#, 9#, four trading square, more than 10000 shops. Not only are there enough parking spaces in every trading square, but also tens of thousands of square meters of special supporting warehouses are planned in the 4# and 6# trading market. In order to facilitate garment merchants' import and export needs, the clothing import and export channels of the trade square have been widened.

At present, Zhengzhou Southern China city has introduced more than 90% of the province's clothing transport lines of well-known logistics companies. Perfect warehousing and convenient logistics conditions are the outstanding advantages of Southern China city. In addition, the Southern China city of Zhengzhou is adjacent to the air port area, surrounded by Zheng new expressway, Beltway expressway, Jinggang Expressway and airport expressway. The subway line 2 is now in the construction of the world. The southern section is expected to be opened to traffic in 2016.

At the same time, the long-distance bus station and Zhengzhou urban light rail are also about to start construction. Compared with the long time traffic jam, the high parking fee and the truck line restriction around the railway station, the traffic advantages of Southern China city in Zhengzhou can be seen.

In addition to hardware facilities, the city of Southern China in Zhengzhou can move clothing merchants more effectively, because of its software matching for e-commerce services. In the current strong impact of Tmall, Taobao and other network platforms, the business of solid clothing merchants has been greatly affected. In order to help traditional clothing merchants keep up with the pace of Internet transformation, Southern China's e-commerce industry park and Southern China city network and other platforms are committed to helping merchants "touch the net", and even the city's warehousing, logistics and other ancillary services are also designed based on the information platform of electric business, which is the advanced consciousness that other markets can not have at present.

At the beginning of this year, the Southern China city group introduced the Tencent, a leading company in the network, as a strategic shareholder. In September 16th of the same year, 175 million stake in Southern China city was invested in Marco Polo, and in September 24th, Tencent invested 800 million HK dollars to increase its stake in the city. Southern China city group has joined hands with Tencent and Marco Polo network. With the Southern China city network as the platform, the online and offline integrated cooperation has been launched to create the O2O eco industrial chain of small and medium-sized enterprises and help them develop rapidly.

   Southern China City clothing market held new year's recognition activities

In November 20th, the clothing market in Southern China city of Zhengzhou opened a comprehensive curtain of investment. Nearly 3000 people from the Zhengzhou garment industry and the surrounding cities have gathered together to witness the success of the Henan garment industry association and the Southern China City garment market. 22 well-known brands of clothing industry have entered the Southern China market garment market in Zhengzhou. Since then, Zhengzhou Southern China City clothing market hot investment situation is not acceptable.

According to the person in charge of the clothing market in Southern China City, Zhengzhou, the clothing market of Zhengzhou Southern China city will hold on-site recognition raising activities on New Year's day in 2015. Merchants can not only enjoy 10 thousand yuan to 30 thousand yuan, but Southern China city has also prepared generous gifts to give back to merchants.

The debut of the clothing market in Southern China city of Zhengzhou has attracted many industry elite to enter. The brand strength of Southern China city and the charm of the 6 era of clothing market can be seen. In addition, Zhengzhou Southern China City clothing market from the building appearance and internal planning is in line with the 6 era of clothing management standards. It is reported that the goal of Southern China city is to build a world-class brand clothing distribution center and a clothing brand incubator base to attract professional buyers from all over the country and around the world, providing a broad platform for the gathering and development of Henan clothing.

  • Related reading

" Private Housekeeper " Mode -- A New Opportunity For China'S High-End Apparel Industry.

Industry perspective
|
2015/1/5 11:13:00
16

快时尚纷纷淘宝天猫 网络市场大猜想

Industry perspective
|
2015/1/4 22:50:00
46

原油价格持续下跌,鞋服企业成本压力缓解

Industry perspective
|
2015/1/4 20:05:00
39

电商角力“她经济”:唯品会紧盯女性消费群

Industry perspective
|
2015/1/3 21:15:00
75

不是女性,而是男性 研究显示男性才是铁杆消费者

Industry perspective
|
2015/1/2 23:25:00
30
Read the next article

人民币国际化取得佳绩

经过五年的发展,人民币国际化取得了一系列成果,交出了一份令人瞩目的成绩单。接下来,跟着小编一起来看看详细的资讯吧。