Shopping Guide Skills: Close To Customers In Order To Further Sell

This article tries to talk about how to approach some basic skills of customers. Henry Cotton's People have mastery of consumer psychology and consumer behavior to facilitate sales.

　　 1. The principle of "three meters".

That is to say, when a customer is three meters away from himself, he can greet customers, smile and eye contact, all of which must be from the bottom of his heart.

It is found that many shopping guides like to use "please take a look" instead of "welcome." I do not know that this sentence just instilled a kind of "look away" subconscious to customers. So if you are used to saying "please look at it", you should correct your statement immediately.

Sometimes when we shop in a store or shopping mall, we will encounter some overly enthusiastic shopping guides. They will greet you in a long way. When you walk into her counters, she will follow and follow her, and start chattering about them. clothing How? As consumers in modern society like to have a relaxed and free shopping environment for their appreciation and selection, your indiscriminate presentation will make them feel an invisible pressure and run away as early as possible, and avoid excessive enthusiasm.

2, behave harmoniously and appropriately.

1) erect: standing posture to greet customers, be calm and natural, modest and respectful, take up your chest, lower your eyebrow and smile; your feet are naturally separated from shoulder width; hands hold hands (right hand pressing left hand) before the lower abdomen; feet should not be diverted; knees or jitters should not be bent; the body can not be twisted, and the head should not be tilted or tilted upward. No cabinet or locker.

2) sit: no time to sit on business hours, but when you need to sit down, you must be straight and dignified. When you have no customers, your hands are naturally on your legs or on the table. Your hands should not hold the spoon of your back. You can't shake your legs, you can't cross your legs, and you can't stretch your legs straight.

3) line: the pace is light and steady, the face is relaxed and pleasant; the head is not low, the waist is not restricted, the swiftly swiftly needs to grasp with the social intercourse, gives the human to have the good image of the shopping guide lady.

4) said: to receive guests in Putonghua and to receive customers in polite and civilized terms, with natural and soft voice.

5) listen: listen carefully, respond to the content you hear, smile, nod, etc, react without being expressionless and absent minded; do not listen to or listen to it, show boredom; do not wave your hand or hit the cupboard with your hand to interrupt the guest's words.

6) look at it: face to the guests, look intermittently to the guests, do not look at the west without purpose, look left and right, strabismus, cold and white eyes, prohibit the up and down look.

7) delivery: when delivering goods and articles to customers, hands should be handed in, humbly and affinities.

　 3, treat five different types of customers differently.

1) irritable customers

To deal with such a customer, the guide must be patient and gentle to talk with customers and understand his needs.

2) dependent customers

Such customers may be at a loss. They may not be able to make up their minds when choosing goods. In this regard, the attitude of the shopping guide should be gentle and full of explanation. It is mostly for customers to take the initiative and make positive suggestions, but be careful not to cause any psychological pressure to customers.

3) picky customers

This type of customer is suspicious and picky about any commodity. It is hard to express their satisfaction in choosing a bone in an egg. The guide is very frank with them. They need to be insightful, concise, and familiar with their business. They should seize the opportunity to display their rich knowledge of goods in a timely manner. At the same time, be polite, maintain self-control, not be dissatisfied with customers' criticism, or compete with customers for right or wrong. These are not sensible ways.

4) common sense customers

Generally speaking, such customers are best served. They are polite and sensible. Shopping Guide Just return your customers with your own reason and friendly attitude.

5) casual customers

Some customers come to the shops without definite purpose. They just go around and have nothing to do with them. They may end up buying nothing. They are likely to buy them by chance. For this type of customer, guide buyers should adopt an easy-going attitude, do not sell goods deliberately, and if customers are interested, they will provide services in a timely manner.