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Shenzhen: Garment Industry Ushered In "Quality Era"

2014/12/18 16:57:00 11

Shenzhen EconomyClothing EnterprisesBrand Promotion

In 2014, the economy of Shenzhen increased steadily.

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Shenzhen economy

We have embarked on the path of quality growth and connotative development. The pformation and upgrading are on the right track, the driving force for innovation continues to grow, the quality advantages begin to highlight, and the new growth points of strategic emerging industries are accelerating.

As Xu Qin, mayor of Shenzhen, said, Shenzhen is achieving steady growth, and quality development has become a new normal for Shenzhen's economic and social development.

According to the statistics of Shenzhen Municipal Bureau of statistics, in the 1 to the 3 quarter of this year, the gross domestic product of Shenzhen increased by 8.5% compared with the same period last year, an increase of 0.5 percentage points from the first half of the year, a decrease of 12.1% in the first industry, 7.6% in the second industry, 44.2% in GDP, 0.5 percentage points lower than that in the same period last year, third growth in the industry, and an increase of GDP percentage points, a percentage point higher than that in the same period last year.

Most industries achieved positive growth, total profits and taxes of Industrial Enterprises above designated size increased 20.8%, 4.6 percentage points higher than that of the same period last year, of which the advanced manufacturing and high-tech manufacturing industries grew faster, and the efficiency of enterprises increased significantly.

It is understood that in the top 10 industries of Shenzhen, the 3 traditional industries of Shenzhen watch, clothing and furniture, which have been "bad at sight", have achieved magnificent turn in the domestic and foreign markets by the ability of independent innovation and creative design.

Reporters learned that more than 75% of Shenzhen

Clothing enterprise

They all regard the 5%~15% of sales as design, innovation, research and development funds, which means that these enterprises have been purely manufactured from the past, and now pay more attention to design and sample clothing after pformation.

Brand promotion

For example, the women's clothing in Shenzhen now has more than 1000 independent brands, including more than 100 famous brands in China. These enterprises rely on their own brands to open up high level markets both at home and abroad, and have gained considerable popularity, and have also ushered in their "quality era".


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